CATCHMENT ANALYSIS

MALLESHWARAM
 BUYER’S CATEGORY
GEN DER RATIO
55% Female

Male

45% Male
Female 45%
55%
 AGE GROUP
Age Group Respondents

40
35
4 % - 12 to 20
35
30
35% - 21 to 25
25 21
23 Series1
21% - 26 to 30
Noof Customer

20 17
15

10
23% - 31 to 40
4
5

0
17% - 40 &
Above
12 to 20 21 to 25 26 to 30 31 to 40 40 &
Above
Age Group
 Mother Tongue
M other Tongue
45
40
35
30
No Of 25
Custome rs 20
15
10
5
0
B G Hi Ka K K M M Pu Si Ta Te Tu Ur
e n uj nd nn on oo al ar nj nd mi lu lu du
Se rie s1 1 4 8 41 1 1 10 2 1 2 11 14 2 2
Language s
 Mother Tongue
Major Responding Languages,
Kannada 41
Telugu 14
Tamil 11
Malayalam 10
Hindi 8.
 CA T CH M E N T A R E A
4 111
11 2 6
11
4 21
1
3 1
2
1
11
1
12 2

3
1
1 29

1
2
Akkipet Anchepalya Basavangudi
2
BasaveswaraNagar Benson Town Devaiah Park
Gayathri Nagar 1 Hebbal Hesaragatta
Jalahalli Kumara Park KurubaraHalli
2
Laggere Madanayakanahalli Mahalaxmi Layout
1
Malleshwaram Malleshwaram W est Manjunath Nagar
Mattikere 1Nagarabhavi Nandini Layout
Nelamangala Okalipuram
3 P.G.Halli
Peenya Peenya,Dasarahalli Prashanth nagar
1
R.M.V 3rd stage R.T.Nagar Rajajinagar
1
Sadashivanagar SanjayNagar Sheshadripuram
subramanyanagar SunkandaKatte Vidhynarayanpura
Yeshwanthpura
 CATCHMENT AREA
Major Catchment Area Of Malleshwaram
store

Neighbourhood Of Malleshwaram 29%

12% from Rajaji Nagar, 6%
from Basaveshwaranagar and 4%
from Yeswanthpur.
 STORE RADIUS
CATCH M EN T R AD IUS
Store Avg Radius
5.02Km.
3%

5% Major Radius Km’s

0.5 to 2.5 Km
15%
41% 3 to 5 Km
6 to 12 Km
13 to 18 Km
18 & Above Km
0.5 to 2.5 Km - 41%.
36%

3 to 5Km - 36%
 INCOME
Major Respondent Income
Income Group Groups are, 28% - 2.5 to
5 Lakh 18% - 1 to 2.5
Student
11%
Less Than 1 L lakh and Rest Major
9%
No Roles are 20%
2% 1 to 2.5 L
18% Housewife’s are
HouseWife
20% Shopping at Big Bazaar.
8L & Above
4%
5 to 8 L 2.5 to 5 L
8% 28%
VISITING FREQUENCY OF STORE

VISITIN G FREQUEN CY Major Respondents

Monthly Shoppers 50%,

Once in a
Week
21%

Monthly Twice in a
Repeated Customers
50% Week
12%
Fortnightly
17%
Fortnightly – 17%
Once in a Week - 21%
 TRANSPORTATION
Way of Transportation Major Respondents

2 Wheeler’s 42%,
By Walk
Wheeler 4
21% 14% 4 Wheeler’s 21%.
Public
Transport
23% Capacity:
Wheeler 2
42% Car : 52 Max
2 Wheeler : 445 no’s
 WHY BIG BAZAAR ?
Preference for Big Bazaar BB offers 365 days
60% Affordable prices
51%
50%

40% 38%
Percentage of Response

32%
29% 30%
30%
Series1

20%
21%
Offers 51%
10%
Price 38%
0% Ranges 32%
Service 30%
Convenience 29%
Preferances
Facility 21%
 OUR COMPETITORS
COMPETITORS Mantri & Spar 31%
35 31
Reliance & More 16%
30
Local Market 16%
NO's OF CUSTOMERS

25

20 16 16
14
BF 8%
15 Series1

10 8
6 5
Buy N Save 6%
4
5

0
Metro 5%
Food World 4%

NAME OF THE STORE

 WHY CUSTOMER’S LOYAL TO US ?
REPEAT CUSTOMER Price & Offer 27%
All in One Roof 22%
30%
25% Nearby & Convenience
20% 19%
%Of Repetated

15%
27%
10% 22%
19%
Varieties & Ranges 13%
13%
5% 9% 10%
Cleanliness & Hygiene
0%
10%
Service & Facility 9%

Repetation % Of Respondents
Namaste
….