Steve Jobs: The Most Notable

Magician
 Apple
American Multi-National Company started in 1976 in
California that designs Consumer electronics, computer
software and Personal Computers.
Founded and Led by the Legendary Steve Jobs, known
for his aggressive, demanding and Innovative Personality.
Best known Products: Macintosh, iPod, iPhone, and the
iPad.
A $65 Billion Company employs 50000 people across the
Globe: Known for its Innovative Products.
i-OS: Highest Number of Great iPhone Apps.
 The Apple Story
iRecover: Back i-Change:
iBorn: 1976
in Business iPhone

iReunite: Jobs
iProud: The iEvolve: New
Returns to
Apple 1 Mac
Apple

iContinue:
iGrow: Apple 2 iRenew: New
Pixar and
and Apple 3 Models
Disney
iForsee:
iEvangalize:
iQuit: Steve
Jobs forms
iSucceed:
Apple beats
The
Macintosh NeXT Microsoft in Future
Computer Share Value
 SWOT Analysis

Weakness
Strengths
Design & Innovation Capabilities
Expensive
Distinctive GUI Repair and Services
Ease of Use
Indigenous O.S Issue
Reliablility

Threats
Opportunities
Linux
Mobile Phone Business
Microsoft
Home Entertainment Google
Digital TV Sony
Nokia, LG, Samsung, Sony Ericsson
Attributes of Apple as Magician
Transformational Products and Services
Exotic Origin
Dynamic Change within the Category.
Look with a Different Eye and present with a
Creative angle.
Highly innovative, related to New Products.
Key Words: Passion, Intensity and Strength.