“AICAR BUSINESS SCHOOL,NERAL”

BILLBOARDS ADVERTISING AGENCY

Submitted to:-
Jakarte Sir

Submitted by:-
Aniket patil(102)
Ankur patel(103)
Ranasaheb more(111)
Siddharth surana(114)
Executive Summary
• Billboard advertising is one of the most affordable options
of advertising.

• Helps in establishing brand awareness and brand

image of the product.

• Reaches to a large number of potential customers.

• Highlights the importance of the new products that are

launched in the market, in an effective manner.

• It is CREATIVE. Chances are, what would catch your eye

would catch others

• Advertisements on billboards are visible 24×7

 The Company

Executive Summary Mission Statement

 Men spend an average of 81 minutes Accomplish our goals by

per day on the road, women spend an
average of 64 minutes per day on the
exceeding your
road. expectations.
 66.2% of people employed full time
500+miles per week.
Develop strategically
 74% of people all time spend on the sound and brand
road is for shopping, running errands,
and recreational purposes. awareness .
 Billboards offer the lowest cost per Deliver measurable
thousand compare to all other
traditional media. results. 
 Click icon to add picture
Our vision
To create 30
strong
Indian brands
in next 5 year

Company Name: Pitch Advertising

Location : New Delhi (India)
PRODUCT

Poster
Bulletin
Digital
Poster back lit
Mobile billboards
 COST OF PROJECT

S.NO PARTICULAR AMOUNT(IN LACS)

1. BUILDING 30

2. MACHINARY 20.00

3. FACTORY AND OFFICE 04.50

EQUITMENT

4. OTHER ASSETS (VEHICLES) 28.00

5 PRE-OPERETIVE 9.50

TOTAL 92
 MEANS OF FINANCE

S.NO PARTICULAR AMOUNT (IN LACS)

1. EQUITY CAPITAL(28%) 23.50

2. DEBTS(72%) 68.50

TOTAL 92
 PROJECTED DEMAND

1.Retail Industry
2. Movies and media company
3. Food and beverages company.
4. Medicines and proprietary remedies
5. Telecommunications
6. Beer and wine industry
7. Audio and video equipment and supplies
8. Sporting
9. Entertainment and events
 FACTOR OF SUCCESS IN INDIAN MARKET

Good supply chain management

Cost minimization
Brand management
Customization
Marketing, Education, Visibility, Events &
Promotions.
Work with Key organizations.
 Financial Analysis

Capacity and Capacity utilization

Profitability Statement

Interest Calculation

 Dscr,IRR & NPV