Presentation on Environment

Analysis
Presented To
Prof. Rishabha Nayyar

Presented By
Group – 3
Nikhil Awasthi
Sanjukta Chatterjee
Deepak
Santosh Kumar Sahu
Ashok Pal
Tushar Chapre
 Environmental Analysis
There are four forces of Environmental
Analysis:

• Political Analysis
• Economical Analysis
• Social Analysis
• Technological Analysis
 Political Analysis

Tax Policy
– Under the current budget excise duty on all sorts of watches
has been hiked from 8% to 16%.

– FDI upto 100% is allowed in Indian Watch & Clock

Industries.

Regulatory Constraints
– There is no such regulatory body to regulate watch
industry.
Possible Result

– Because of high excise duty & 100% FDI, a local brand is

most likely to suffer because of high manufacturing cost &
fear of foreign competitor.

– Policies of certain state governments help in establishing a

wrist watch industry. E.g. Initiative of TIDCO (Tamil Nadu
industrial development corporation) has resulted in to the
formation of special economic zone.
 Economical Analysis

According to the latest state Economic Survey, the growth in

watches was far higher than that of all other industries.

Exchange Rate
The value of Rs. In comparison to USD is reduced. Earlier a
dollar was 41.37 (approx.) & in the recession period a
dollar was Rs. 51.35(approx.). Now it was Rs. 48.17.
 Social Analysis
The size of the watch market currently is estimated to be around 40
to 45 million pieces annually. The organized sector alone
contributes up to 30 percent of this figure, and the rest of the
demand is being met by the unorganised grey sector. This data is
significant indeed in view of the socio economic distribution of the
Indian populace. More than 58 percent of the population is under
twenty five and more than 80 percent of the population is below 45
years of age (Those who wear wrist watches.)
Possible Result:
It clearly indicates that the majority of the Indian population is not
brand oriented when it comes to wrist watches. Thus, to gain a
market share from this unorganized sector remains the prime
challenge in front of wrist watch industries.
 Technology Analysis

Forecasting Technology:
– MP3 Player
– Bluetooth
– Touch Screen
– Navigator

Impact of New Technology:

- Positive