Some highlights of our comparison of Twitter usage

between 2009 and 2010 include:

 44% of the total Twitter population joined between January 2009 and
Aug 2010.

o 82% of Twitter users now provide a name, compared with 33% in 2009.

o 73% provide location information compared with 44% in 2009.

o 69 % now provide a bio, compared with 31% in 2009.

o 45% of users submit a Web site address, compared with 22% in 2009.

o 80.6% have made fewer than 500 tweets.

o 22.5% have accounted for about 90% of all activity.

o Users with more than 100 friends has increased by three-fold to 21%
since 2009.

o Justin Bieber is one of top two-word phrases and top name in user’s
bios.
 Twitters aware of Facebook
Follow a Brand brand &
Age:
Education:
Update
Are
(26 to
located
34)
Login
Of Brand Followers Login
their
College
via
Gender: (35
outside
status
Everyday
to
Mobile
will Men
Total
+ + 44)
Grad
Everyday
the
| Women
purchase
of Users (45
College
Device
that
+ U.S.
to 54) brand
specific
Facebookers aware of Twitter brand

48%
30% 106
48%
+ 27% 87%
67%
25%
+52%
60%
27%
37%
+ 28%
17 70%
%== 76%
|Million
52% 28%
23% + 500
46% |88%
51%
40%
70%
12%
41%
+54%
30%
+ 22%
18% = =50%
Million
12% 53%

Source: digitalsurgeons.com
 44%
of the total Twitter population
joined between Jan. 2010 and
ON THE RAMP UP OF GROWTH

Aug.2010

Source: sysomos.com

2010's Twitter Retrospective in Numbers

 MY BIO: I AM, I LIKE, I HAVE, I WORK WITH …
69%
of users provide a bio in the
profile, compared with 31% in
2009.

Source: sysomos.com

2010's Twitter Retrospective in Numbers

 82%
Of users provide location
information compared with
LOCATION, LOCATION, LOCATION…
44% in 2009.

Source: sysomos.com

2010's Twitter Retrospective in Numbers

TWITTER AS AN EXTENSION OF MY DIGITAL PRESENCE
45%
of users provide a URL on
their profile in 2010, compared
with 22% in 2009.

Source: sysomos.com

2010's Twitter Retrospective in Numbers

 16%
Of users has more than 100
Followers compared with 7%
BEING FOLLOWED MUCH MORE…
in 2009.

Source: sysomos.com

2010's Twitter Retrospective in Numbers

 … AND FOLLOWING MUCH MORE EITHER!
21%
Of users is now following more
than 100 users compared with
7% in 2009.

Source: sysomos.com

2010's Twitter Retrospective in Numbers

 Social Biography

Source: sysomos.com
Source: sysomos.com
Source: sysomos.com
Source: sysomos.com
Source: sysomos.com
Source: sysomos.com