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  • Info Search Process

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    Bhrigu Bordoloi
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    The document discusses the determinants and processes of information search. It notes that consumers are more likely to engage in extensive information search when they have high involvement, perceive high risk, have little knowledge, have clear goals, and face less time pressure or higher prices. The nature of information search can be internal, using existing knowledge, or external, seeking opinions from others or professional/market sources. When making decisions, consumers typically seek information on evaluation criteria, alternative solutions, and the performance of alternatives based on those criteria.

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    The document discusses the determinants and processes of information search. It notes that consumers are more likely to engage in extensive information search when they have high involvement, perceive high risk, have little knowledge, have clear goals, and face less time pressure or higher prices. The nature of information search can be internal, using existing knowledge, or external, seeking opinions from others or professional/market sources. When making decisions, consumers typically seek information on evaluation criteria, alternative solutions, and the performance of alternatives based on those criteria.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    16 views6 pages

    Info Search Process

    Uploaded by

    Bhrigu Bordoloi
    The document discusses the determinants and processes of information search. It notes that consumers are more likely to engage in extensive information search when they have high involvement, perceive high risk, have little knowledge, have clear goals, and face less time pressure or higher prices. The nature of information search can be internal, using existing knowledge, or external, seeking opinions from others or professional/market sources. When making decisions, consumers typically seek information on evaluation criteria, alternative solutions, and the performance of alternatives based on those criteria.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    By: Bhriguraj Bordoloi

    Roll no.: 06/09


    TOPIC:

    INFORMATION SEARCH PROCESS


    Determinants of Information Search.

    • High consumer involvement


    • High perceived risk
    • Little product knowledge and experience
    • Clear goals
    • Less time pressure
    • High price
    • More product differences
    • Cost effectiveness of information search
    Nature of information search
    Internal search:
    – Once a problem is recognized, relevant information
    from long term memory is used to determine if a
    satisfactory solution is known.

    External search:
    – The opinions, attitudes, behaviors, and feelings of
    friends
    – Professional information
    – Market generated information
    Types of information sought
    • A consumer decision requires information on
    the following:
    – The appropriate evaluative criteria for the solution
    of a problem
    – The existence of various alternative solutions
    – The performance level or characteristic of each
    alternative solution on each evaluative criteria
    PROCESSES FOR ACQUIRING INFORMATION

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