Questionnaire

ANALYSIS OF PRINT ADVERTISING OF PHARMACEUTICAL PRODUCTS

Dear respondent,
We are the student of the MBA-PHARMACEUTICAL, AHMEDABAD ), as a part of study curriculum; we are
undergoing a project on “Analysis of print advertising of pharmaceutical products” in subjects of consumer
behaviour.
We thank you for your co-operation and assure you complete confidentiality of the information you will so
kindly share with us......
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(1) Pharmaceutical product: nycil talc powder

Question:- How do you rate packing criteria(given below) of pharmaceutical product nysil talc powder?
(1) Unappealing [1] [2] [3] [4] [5] [6] [7] Appealing.
(2) Boring [1] [2] [3] [4] [5] [6] [7] Fascinating.
(3) Uninteresting [1] [2] [3] [4] [5] [6] [7] Interesting.
(4) Colourless [1] [2] [3] [4] [5] [6] [7] Colour.
(5) Ugly [1] [2] [3] [4] [5] [6] [7] Beautiful
(6) Unpleasant [1] [2] [3] [4] [5] [6] [7] Pleasant.
(7) Not worth looking at [1] [2] [3] [4] [5] [6] [7] Worth
(8) Harsh [1] [2] [3] [4] [5] [6] [7] Gentle.
(9) Unattractive [1] [2] [3] [4] [5] [6] [7] Attractive.
(10) Frightening [1] [2] [3] [4] [5] [6] [7] Comforting.
(11) Unexciting [1] [2] [3] [4] [5] [6] [7] Exciting.
(12) Poor state [1] [2] [3] [4] [5] [6] [7] In good.
(13) Meaningless [1] [2] [3] [4] [5] [6] [7] Meaningful.
(14) Unconvincing [1] [2] [3] [4] [5] [6] [7] Convincing.
(15) Unimportant to me [1] [2] [3] [4] [5] [6] [7] Important
(16) Not worth
to remember [1] [2] [3] [4] [5] [6] [7] Worth
(17) Weak [1] [2] [3] [4] [5] [6] [7] Strong
(18) Hard to remember [1] [2] [3] [4] [5] [6] [7] Easy
(19) Hard to understand [1] [2] [3] [4] [5] [6] [7] Easy
(20) Complicated [1] [2] [3] [4] [5] [6] [7] Simple.
(21) Dishonest [1] [2] [3] [4] [5] [6] [7] Honest.
(22) Lifeless [1] [2] [3] [4] [5] [6] [7] Lively.
(23) Washed out [1] [2] [3] [4] [5] [6] [7] Sharp.
(24) Ordinary [1] [2] [3] [4] [5] [6] [7] New
(25) Stale [1] [2] [3] [4] [5] [6] [7] Fresh.
(26) Not humorous [1] [2] [3] [4] [5] [6] [7] Humorous.
 (2)Pharmaceutical product: Dermicool talc Powder.

Question: - How do you rate packing criteria (given below) of pharmaceutical product
Dermicool talc powder?
(1) Unappealing [1] [2] [3] [4] [5] [6] [7] Appealing.
(2) Boring [1] [2] [3] [4] [5] [6] [7] Fascinating.
(3) Uninteresting [1] [2] [3] [4] [5] [6] [7] Interesting.
(4) Colourless [1] [2] [3] [4] [5] [6] [7] Colour.
(5) Ugly [1] [2] [3] [4] [5] [6] [7] Beautiful
(6) Unpleasant [1] [2] [3] [4] [5] [6] [7] Pleasant.
(7) Not worth looking at [1] [2] [3] [4] [5] [6] [7] Worth
(8) Harsh [1] [2] [3] [4] [5] [6] [7] Gentle.
(9) Unattractive [1] [2] [3] [4] [5] [6] [7] Attractive.
(10) Frightening [1] [2] [3] [4] [5] [6] [7] Comforting.
(11) Unexciting [1] [2] [3] [4] [5] [6] [7] Exciting.
(12) Poor state [1] [2] [3] [4] [5] [6] [7] In good.
(13) Meaningless [1] [2] [3] [4] [5] [6] [7] Meaningful.
(14) Unconvincing [1] [2] [3] [4] [5] [6] [7] Convincing.
(15) Unimportant to me [1] [2] [3] [4] [5] [6] [7] Important
(16) Not worth
to remember [1] [2] [3] [4] [5] [6] [7] Worth
(17) Weak [1] [2] [3] [4] [5] [6] [7] Strong
(18) Hard to remember [1] [2] [3] [4] [5] [6] [7] Easy
(19) Hard to understand [1] [2] [3] [4] [5] [6] [7] Easy
(20) Complicated [1] [2] [3] [4] [5] [6] [7] Simple.
(21) Dishonest [1] [2] [3] [4] [5] [6] [7] Honest.
(22) Lifeless [1] [2] [3] [4] [5] [6] [7] Lively.
(23) Washed out [1] [2] [3] [4] [5] [6] [7] Sharp.
(24) Ordinary [1] [2] [3] [4] [5] [6] [7] New
(25) Stale [1] [2] [3] [4] [5] [6] [7] Fresh.
(26) Not humorous [1] [2] [3] [4] [5] [6] [7] Humorous.

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