‘Products are made in the factory, but brands are created in the mind.’ Walter LandorContents This Brand Book is a guide to the basic elements that make up litle old me. Have a read, it will help you get to know me just that litte better. 5. Before we start 7. Little old me 9. Swot 11. Typeface 43, My logo 415, My colours 17. My final logo 19. Logo don'ts 21, Strap line 23, Getting ready for web 25. Web 2.0 ©, Merchandise “Keep an eye outfor us, were here 29. Facebook to help and make thigs fun” 31. Twitter 33. Linkedin 35, Blog 37. Thanks John puelo Bul"Brand value is very much like an onion. Ithas layers and a core. The core is the user who will stick with you until the very end." Edwin ArtztBefore we start re UW Hi John, a, Just aquick Nell som team Brad thanks for taking the time to look through my brand book and portfolio.“A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures" Michael EisnerLittle Old Me BRanding & ADvertising has always been a huge passion of mine, | just cant decide which I like best. Well why choose when I can have the best of both worlds. It would appear that these subjects have chosen me as my name fits into them perfectly. (Coincidence, | think not! eee ‘The skies the limit and the sky is blue ‘Typical blonde hair blue eyed boy I think grey is cool, i don't care what you say puelo Most of my T-shirts and smart clothes are grey Hove being outdoors, | play alot of golf ‘How boring was that brainstorm John, do youwant to borrow my gun” like to make the clouds into things Bul“Your premium brand had better be delivering something special, or it's not going to get the business." Warren Buffett‘Swot me, | can take it Through online questionnaires, | asked people to comment on my ‘strengths, weaknesses, opportunities and threats. The results were surprising Strengths Opportunities creative thinker contacts through social media confident contacts abroad approachable teaching qualifications confident with mac & all software already has clients which can lead to more motivator grad schemes because of degree willing to back down degree can lead to higher paid jobs in other fields positive interested in teaching loud higher education ‘idea generation is extremely quick ‘insomniac (never stops thinking) quick witted Threats already works freetance tough industry competition Ie experience financing a move forjob ther creative with better skits Weaknesses eee mistaken for cocky — graduates with higher grade clash with other dominants ‘graduates wit ‘experience needs to push ideas even further ae better knowledge ofilistrator shortage of industry experience‘Ina fast-paced world, today's popular brand could be tomorrow's trivia question.’ Wayne CallowayMy typeface ‘As my logo will consist completely of tex, itwas extremely important to chose an appealing typeface. The typeface had to be bold in order to stand out but also be widely recognisable. ‘Sowecan rule out any italic font and start with these: BRanding & ADvertising !e\eiica BRanding & ADvertising times New Roman BRanding & ADvertising comicsans ss EBEBspancliongy & AMDWertisiangg &:2¢320000 BRANDING & ADVERTISING Engravers it BRanding & ADvertising coop= si BRanding & ADvertising «ii s21: 0c BRandiing s.ADvertising i..2c: BRANDING & ADVERTISING Oratorsta BRanding & ADvertising t1.00:sis BRanding & ADvertising B2.h2s°%3 INUeIG “Now that's what I call animpressive font” BRanding & ADvertising a:iaisiacx“The more you engage with customers the clearer things become and the easier itis to determine what you should be doing" John RussellIMy logo My logo is a very valuable asset. | wanted to creatively use my name within my logo but also explain just what it is | do. (On your marks, get set, design... A ie mnt bggnerns ING & BRANVERTISING NDIN¢ VERTISING BR nding ising f-——— aE BRanding, a Uvertising oe“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." David OgilvyMy colours My colours are what give me my personality. | am bright, bold, colourful and confident. [They're simply loud and clear. Blue Brad Grey Brad Pantone Pro. Cyan Cool Gray 9 CMYK 100/0/0/0 (CMYK O/0/0/60 RGBON75240 RGB 1904301190 HEX#O0AFFO HEX 1606666 100% General Use 50% Strapline 20% Boxes You can only reproduce the Brad logo using blue and grey Brad. ‘So,| must not be tempted to use black or homible red, evn. INUeIG“Brand is the f word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do" Mark di SomaMy final logo This is my final logo. | have chosen this one because it received the most positive feed back . FRBanagE “Wow it looks great, but can it be smaller my hands are full” Plain symbol for print and 3D for Web INUeIG‘A global brand-building strategy is, in reality, a local plan for every market" Martin LindstromItis extremely that my is displayed properly with the correct colours. If the logo colours are changed or displayed out of context, it can reflect onmy image and na aBesuens EGER sens A “what do you think these say, ‘come on play along’‘The visual image is a kind of tripwire for the emotions.’ Diane Ackerman(Choosing a strapline As lama very confident person who prefers to talk face to face, I wanted a strapline that reflected these important factors: [The clever use of my first name reflecting my area of interest. |My whole personal theme. | want potential agencies to feel as ifthey already know me through my knowledge of their interests and my tone of voice. A first name basis for creativity By using two colours can highlight an additional message: First for creativity,“Hey John it might be a good time to open that bottle of Jack”With todays boom in itis important that my brand looks right when being uploaded to web. Potential and will hopefully be able to decipher my character just from my 7 Web Headers Vice SS X & aE Sneath la‘Companies have to wake up to the fact that they are more than a product on a shelf. They're behavior as well.’ Robert HaasGetting ready for Web 2.0 Now that the headers are sorted I needed to create a simplified version of the logo. This can then be used for everything from profile pictures to business stationary. 5 or — Rone “Thatoneis so en (GC) . x V INUeIG‘Every status has its symbol" Advertising SloganMerchandise me Stationary — One SE CD) Mouse Mats - “a &) (4) ( i oe Clothing sin & 5 YB. &“Well-managed brands live on, only bad brand managers die." George BullFacebook Through Facebook! have been able to connect with potential clients and agencies ona more personal level, itis very beneficial in finding out more detailed information on individuals, so Ican already be on a first name basis with the person my box is intended for. acebook =§‘Brands are the express checkout for people living their lives at ever increasing speed. BrandweekTwitter ‘Twitter is a social networking and microblogging service, itis a more Professional application ‘of social media, itis widely used within the advertising industry. Itis a great way to contact agencies and follow what they are currently working on. &B Brad Snape RB Ee Stn z important nottojustfolow everyone Hand pick agencies and members” : Zz“A house of brands is like a family, each needs a role and a relationship to others." Jeffrey SinclairLinkedin Linkedin strengthens and extends your existing network of trusted contacts. Linkedin is a networking tool that will help me ciiscover inside connections to agencies and its employees. U d Itallows you to upload your C\ and another other important documents. @ Beeston‘Customers must recognize that you stand for something.’ Howard SchultzBlog (Creative BRAD follows the latest in acivertising and branding and anything else | deem worthy of comment. offer my opinions and those of others that have blogged on the latest U J ‘campaigns in the ad world. “This blog has some : . serious content John, John?” “Ihope the bottom ofthis blogis sof” | 3“What's a brand? Asingular idea or concept that you own inside the mind of the prospect" AlRiesAgency Pack When sending to an agency, | will tailor the pack to the inciviciual itis for. This is to make the whole experience seem so much more personal. Italso shows the amount of effort lam willing to put in. aseneans“We view the experience of a Krispy Kreme store (where customers watch their donuts being baked behind glass) as the defining element of the brand" Scott Livengood“Thank you for your time and I look forward to hearing from you.” Brad Snape BRanding & ADvertising creative. BuipueiaAlady, sitting next to Raymond Loewy at dinner, struck up a conversation. ‘Why’, she asked ‘did you put two Xs in Exxon?" ‘Why ask?’ he asked ‘Because’, she said, ‘I couldn't help noticing?’ "Well’, he responded, ‘that's the answer.’ Alan Fletche