Professional Documents
Culture Documents
B-Admn509 Business Research Methods
B-Admn509 Business Research Methods
STATEMENT OF PROJECT:
So at the very beginning, we’ll define that what is the advertisement, its history, its
Medias and what are the reasons to advertise.
WHAT IS ADVERTISEMENT?
“PAID, MEDIATED PRESENTATION OF INFORMATION ABOUT SERVICES,
PRODUCTS, OR IDEAS WITH THE SPECIFIC GOAL OF INFLUENCING
CONSUMERS OR THE PUBLIC”.
“ADVERTISING IS EVERYWHERE…”
• In our homes
• In the supermarkets
• On the streets
• On airplanes
• On trains
• Even in schools, colleges and universities.
HISTORY OF ADVERTISEMENT
“Manhattan Pakistan”
Top : Instaphone
Clients Askari Bank
PTV
Burraq Telecom
PTCL
Newspaper Magazine
Major Kinds of
Media
Direct Mail Outdoor
Radio Internet
o TV
o Radio
o Media Buying Houses
o Media Representatives
o Media Monitoring Agencies
o Media Marketing Firms
o New Media Companies
o Internet Service Providers
o Major English Dailies
o Major Urdu Dailies
o English Eveningers
o Urdu Eveningers
o English Magazines
o Urdu Magazines
TYPES OF ADVERTISEMENT:
Product Advertising:
For example:
Institutional Advertising
For example:
McDonald, KFC.
Informative Advertising
For example
Persuasive Advertising
For example
Reminder Advertising
Telling the consumer that there is also additional attributes in our product
For example
Comparative Advertising
For example
Celebrity Testimonial
For example
Ali zafar, reema, meera and amna huq in LUX ADD now days
Retail Advertising
For example
Pace
Interactive Advertising
For example
Advertising services is one of the most difficult type of advertising. You don't
have a tangible product you can put in someone's hand. They can't touch it,
feel it, see it or smell it.
For example
REASONS TO ADVERTISE
Advertising is such an important thing for a business to do, advertising is not just
important for businesses but for things that offer services. Advertising tells people about
your product or products so they can be sold. Big companies such as McDonalds and
Colgate Palmolive don't need to advertise because their products are already known
throughout the world, but when these two first came out they would have had to have
spent millions of pounds on advertising to get them to the stage where they are now.
The following may be the maximum reasons to advertise…
• Produce leads
• Educate prospects about the benefits you offer
• Expand into new markets
• Influence the people who influence others (the trendsetters)
• Make your name known to people who have never heard of you
• Pre-sell your offering (prior to the sales person's call)
• Expand upon a public relations story
• Tell the story of your company
• Add authority to your message (by putting it into print, people equate advertising
with success)
• Build your corporate identity
• Build confidence in your product/services
• Dispel an ugly rumor
• Keep your name in the forefront of your customers' minds
• Head off competitors
• Go after competitors' business
• Prove your quality with success stories
• Make your stockholders happy
• Assert your leadership
• Maintain a constant public presence
• Help your direct mail pay off
• Announce the existence of your product
• Gain credibility
• Become a brand name
• Establish a niche
• Highlight testimonials from satisfied customers
• Test something
• Create a desire to buy
• Make sales
• Obtain names for your prospect or customer mailing list
• Inform many people at the same time
• Motivate people to call or e-mail or send coupon
• Engage in research by studying the profiles of respondents
• Prove your superiority
• ... to earn a profit
- An annoying hindrance in our daily lives. It gets on our nerves, distorts the
truth, and adds to the cost of the product. Advertising is designed for one
purpose - to sell. To achieve this goal, advertises are willing to stretch and
distort the truth, just to convincing people to buy their product. For
example, an advertiser may convince buyers to purchase their product by
stating that has been tested and found superior. In reality, the product is not
likely to be better than any other - the tests themselves doubtlessly
conducted by the promoting company - conducted to ensure at least
something is superior about the product, even if it is only the color. These
advertisements are worded carefully so that they are telling the "literal truth"
- the truth is exactly what the words say, although people misinterprets the
message by using conversational logic as something different - something
better. By using ingenious tactics like these, the populace is deceived into
buying a product that may not do what is required, or a product which a
buyer may have never really needed. This is why advertising is a bad thing,
for our society.
Advantages Disadvantages
PURPOSE OF RESEARCH:
Now here we believe that females are the queens of the market.
As large areas of markets are occupied by the females so their buying
behavior means a lot for the manufacturers. They must be very careful in
their marketing strategies and should consider the females attitude towards
consumption of their product.
Now here our basic purpose of research is to come to the result that what are
the basic things regarding to products that largely affect the buying behavior
of females and how much advertising influence their buying. When we’ll get
our findings then we’ll give very fruitful suggestions to the marketing
departments of the organizations that how they can increase their sale
amongst the females.
RESEARCH PROCESS
Now coming towards the basic topic, we’ll start from here the major portion of our report
which is the research process through which we’ll conclude what we find and what are
the recommendations for the marketing departments of the organizations.
TYPE OF RESEARCH:
As our research is for all the organizations so we can say that our research type is BASIC
or PURE RESEARCH, which is on a general topic.
OBSERVATION:
Because we are going to conduct the whole research process on the buying behavior of
females, so situation is satisfactory as females buy more and more with the passage of
time. We just want to reach at those results which tell us that which things influence the
females buying. Is it advertisement, quality, appearance or any other thing…?
So our basic research is on a situation in which we observe the buying behavior of
females having different taste, different preferences, and living in different cities of
Pakistan and are of different ages.
Here we are working on a broader term that which factors influence the females buying
behavior so we have to collect data from different tools to confirm our observation that
which things actually influence the female buying and how much advertisement play role
in their buying behavior.
1- Interviews
2- Literature Survey
1. INTERVIEWS:
Structured interviews
Unstructured interviews
STRUCTURED INTERVIEWS:
“In structured interviews the interviewer asks those questions which are pre planned. All
the questions are well prepared and the interviewer can easily ask the questions in a
series from an appropriate Respondent. It is also called formal interview”.
UNSTRUCTURED INTERVIEW:
“In unstructured interviews normally the interviewer asks the questions without any
predetermined sequence. The question which comes first in the mind of the interviewer
will be asked first. It is also called informal interview.”
For the purpose of collecting the preliminary data about our observation, we conducted
some unstructured interviews from following 2 SECTORS…
A. EDUCATIONAL SECTOR
B. ADVERTISING AGENCY
EDUCATIONAL SECTOR:
According to the structured and unstructured interviews which we have conducted to the
above females, we collected the following information about our situation problem…
ADVERTISING AGENCY
2. LITERATURE SURVEYS:
It is also a part of Primary Data Collection. The purpose of literature review is to ensure
that no variable is ignored that has been consider important in the past.
Literature Survey can be defined in the following manner;
As far as our topic is concerned, we selected the following literatures from internet for
the purpose of preliminary data collection…
In this article we found the following things according to consumer buying behavior…
Buyer
Psychological
Personal
Social
Culture
• Social Class
• People within a social class tend to exhibit similar buying behavior.
• Occupation
• SOURCE of Income
• Education
• Wealth
Values
Perceptions
Subculture
Groups of people with shared value systems based on common life experiences.
Mature Consumers
• Psychological
• Factors
• Motivation
• Perception
• Learning
• Beliefs and
• Attitudes
So according to these literature surveys and from the interviews, we confirm our
observation that there are some specific things which highly influence the
consumer’s buying behavior, especially of female customers.
PROBLEM DEFINITION
After the preliminary data collection, we can now develop a statement to explain the
basic problem.
Any gap between desired situation and actual situation is called Problem and brief
statement that explains any thing is called Definition. So, Problem Definition means:
“A statement that explains what the real problem is, what types of factors are involved in
this problem and finally what are consequences of a problem.”
After going through interviews and literature review we check the following essential
elements of Problem Definition:
1) Antecedents(Contributing Factors)
2) Real Problem(What is Wrong)
3) Consequences(Results)
The problem definition of our project can be explained with the help of following
diagram:
(Real situation)
(Consequences)
EFFECTS ON
BUYING
BEHAVIOUR OF PRICE AND QUALITY ORIENTED
FEMALES ECONOMY
1- PRICE
2- QUALITY
3- ADVERTISEMENT (Antecedents)
4- IMPORTED PRODUCTS
5- PURCHASING POWER
6- STATUS
ANTECEDENTS:
Antecedents are the contributing factors which are responsible for the real problem. In
our project antecedents are
1- PRICE
2- QUALITY
3- ADVERTISEMENT
4- IMPORTED PRODUCTS
5- PURCHASING POWER
6- STATUS
These are the antecedents because these are the basic reasons behind the buying behavior
of females. These above antecedents effects directly or indirectly to the buying behavior
of females.
REAL PROBLEM:
“As we know that well defined problem is half solved and symptoms are not the real
problems.”
Real problem is that situation which results from the antecedents or contributing factors.
So in our project real situation which is created from the contributing factors is:
“How the buying behavior of females is influencing? Which factors influence it and is the
advertisement a basic factor”?
CONSEQUENCES:
“Consequences are the results of real problem”
THEORETICAL FRAMEWORK
“It is a logical developed, described & elaborated network of associations among
variables that have been identified through interviews, observation & literature survey”
Variables:
Dependent variable
Independent variable
Moderating variable
Intervening variable
Extraneous variable
1. Dependent variable
Now we’ll explain the effect of other factors on this dependent variable in detail in our
whole project.
2. Independent Variables:
It is the variable on which the dependant variable depends upon for its value
“The major causes of a problem are called independent variables.”
In our project, our independent variables are:
Price
Quality
Advertisement
Purchasing power
Substitutes
Imported products
Now in the research process we’ll see that which are the basic most important factors
which mostly influence the buying behavior of females.
3. Moderating Variable
“The variable which has strong contingent effect on the relationship of dependent &
independent variable”
4. Intervening Variables
“There are some factors which have effect on the situation but we can not measure them
quantitatively, we can just feel their effect.”
These variables will be created automatically by the working of independent variables.
In our project intervening variables are as follows:
Status consciousness
Willingness to buy
The effect of these variables can only be felt but we can not measure them quantitatively.
These variables contribute an important role on the creation of the problem.
5. Extraneous Variables:
“There are infinite numbers of factors which may have impact on the situation but we
will ignore these factors by assuming them as constant are called extraneous
variables.”
In our project extraneous variable is as follows
Sales tax
As sales tax has little effect on the buying behavior so it can be easily ignored
Imported products
Substitutes
Purchasing power
Advertisement
Quality
Price
-Status
consciousne
Buying behavior of ss
females -willingness
Role of the
marketing Sales tax
departmen
ts of
companies.
.
HYPOTHESIS DEVELOPMENT
“A hypothesis is a logically conjectured relationship between two or more variables
expressed in the form of a testable statement.”
OR
“A statement whose validity will be confirm in future by applying different statistical
tools”
So, in hypothesis we confirmed the validity of any statement after the experiments or data
collection.
KINDS OF HYPOTHESIS:
DESCRIPTIVE
RELATIONAL
This can be further classified as…
o Co relational hypothesis
o Casual hypothesis.
Co relational Hypothesis:
“When a statement will create relationship among more than two factors or when causes of
a problem are more than one, the hypothesis about such a problem will be called as co
relational hypothesis.”
OR
“When there is only one problem and there are a lot of factors or variables which
Increase the problem is also called Co relational Hypothesis”.
In our study there is the situation of buying behavior of females and there are many
independent variables which influence the buying behavior of females. Now we will check
the relationship amongst those variables by creating the Hypothesis and applying certain
Statistical tools which will tell us that which factor is strongly in connection with the
buying behavior of females.
So the following is the creation of Hypothesis of different factors that affect the buying
behavior of females…
Female preferences:
Hο: females do not prefer quality of the product while buying
H1: females prefer quality of the products while buying.
Influence of advertisements:
Hο: Advertisement has no influence on the buying behavior of females
H1: advertisement has influence on the buying behavior of females.
Status consciousness
Hο: females do not prefer status/self image while buying.
H1: females prefer status/ self image while buying.
Negative effects of advertisements:
Hο: there is not any negative effect of advertisement on the buying behavior of females
H1: there is any negative effect on the buying behavior of females.
Advertisements of substitutes:
Hο: advertisements of the substitutes do not affect the popularity of the product.
H1: advertisements of the substitutes affect the popularity of the product.
Imported goods:
Hο: imported good are not more attractive for females
H1: imported goods are more attractive for females.
Satisfaction level:
Hο: good advertisements are not the basic cause of satisfaction of females towards consumption of goods.
H1: good advertisements are the basic cause of satisfaction of females towards consumption of goods.
Advertised products:
Hο: females do not prefer the advertised products on necessities of life
H1: females prefer the advertised products on the necessities of life.
Product success or failure:
Hο: advertisements can not become the cause of any product success or failure.
H1: advertisements can become the cause of product failure or success.
Demand of the product:
Hο: advertisements cannot create the demand of any product.
H1: advertisements can create the demand of any product.
RESEARCH DESIGN:
It is a major and pivotal step of business research. The step involves the overall scheme
about data collection.
Research design constitutes the blue print for collection, measurement and analysis of
data. R.D is plan and structure of investigation to obtain answer to research questions.
PURPOSE
OF TYPE OF
STUDY INVESTI RESEAR
GATION CHER
INTERFE
RENCE
STUDY
SETTING
UNIT OF
ANALYSI
S
TIME
HORIZO
N
SAMPLIN
G
DATA
COLLEC
MEASURE TION
MENT OF METHOD
MEASURE S
S
PURPOSE OF STUDY:
In the purpose of study, researcher defines the purpose behind the research.
These may be 4 types of purposes:
1. exploration
2. description
3. hypothesis
4. case study
Here in our research process, our purpose of study is to evaluate that WHAT affects the
female’s buying behavior, WHICH are the factors, which influence the buying behavior
of females, HOW advertisements affect the buying behavior of females. So we can say
that as we are explaining an existing situation so our purpose of study is Description.”
Objective of descriptive study is to learn the who, how, what, when, where of a topic.
TYPES OF INVESTIGATIONS:
Investigation is conducted to complete the research process efficiently.
Investigations may be of two types:
1. casual investigation
2. co relational investigation
CO RELATIONAL INVESTIGATION:
The investigation which is conducted to explain the effect of different variables on the situation is called
co relational investigation.
In simple words, we can say that when there are more than one reasons of a problem it is
called co relational investigation.
RESEARCHER INTERFERENCE:
In researcher interference we see that which type of study is going to be conduct by our
group. Either it is
1. co relational study, in which minimum involvement of researcher is
required because it is based on findings of others, or
2. Casual study, in which researcher involvement is more.
STUDY SETTING:
It means in which type of environment we’ve conducted our research process. The study
setting may be of 2 types:
a. Contrived
This can be further classified as
o Lab experiment.
b. non-contrived
This can also be further classified as
o Field study.
o Field experiment.
Non-contrived:
“When the research is conducted in natural or normal environment, it will be called non
contrived study.”
Normally, this type of study is conducted inside the organization.
Field Study:
“When the researcher has to co related the factors then investigation out side the
organization is called as Field Study.”
So, the type of our study setting is non-contrived and during our research we also
conducted Field Study.
UNIT OF ANALYSIS:
It is aggregation of data during subsequent analysis. Data can be gathered form:
Individuals
Dyads
Groups
Organizations
TIME HORIZON:
In which we mention that how much time we’ve used in data collection.
Time horizon has two types
1. cross-sectional
2. longitudinal
Longitudinal study:
“As In Longitudinal method the whole data is collected again and again with out any time
interval.”
So in our research time horizon is Longitudinal.
SAMPLING:
The process of using a small number of items or parts of a large population to make conclusions about the
whole population
The basic purpose of sampling is;
To obtain maximum information about the characteristics of population with in less time, cost and effort
There are two types or styles of Sampling. That is
Probability Sampling
Non Probability Sampling
Questionnaire:
“A questionnaire is a reformulated written set of questions to which
respondents record their answers, usually within rather closely defined alternatives.”
Questionnaires are an efficient data collection mechanism when the researcher knows exactly
what is required and how to measure the variables of interest.
Questionnaire can be administered personally, mailed to respondents, or electronically
distributed.
During our research process we made close ended questionnaires, and these are
personally administered.
MEASUREMENT OF MEASURES:
“Measurement of measures is a key step in research design; it means to measure the
information collected from different respondents by different ways by using different
methods of data collection, to check the accuracies and reliability of data or information
collected. It is also called the MOM of research.”
Scale:
“Scale is a tool by which the individual units are distinguished on the basis of
variable of interest in some meaningful way.”
We can say that scales will categories the things into different groups.
Types of Scales
a) Nominal Scale
b) Ordinal Scale
c) Interval Scale
d) Ratio Scale
APPROACHES OF SCALING:
a) Dictorious scaling.
b) Category scaling.
c) Likert scaling.
d) Semantic scaling.
e) Numerical scaling.
f) Ranking scaling.
g) Fixed scaling.
h) Psychological scaling
i) Graphic scaling
Dictorious scaling
Category scaling
Semantic scaling
Ranking scaling
Before analyzing the data, we’ve edit our data due to the reason that there should be not
any mistake in data which can cause the error in the data analysis.
Types of Editing
Field editing
Central Editing
FIELD EDITING:
According to this approach, researcher makes the corrections at the time of getting
information from the respondents.
So in our research process, we used this approach at each and every step due to which our
data is correct and having no mistake or blanks in it.
DATA ANALYSIS
For the purpose of analyze the validity and reliability of data, certain statistical tools
Averages
Correlation
Percentage etc are applied. Here for the confirmation of our research we will use the
percentage technique in which mea of the data is also calculated.
NOW WE’LL ANALYZE ALL THE FACTORS INVOLVED IN ALL QUESTIONS
OF OUR QUESTIONNAIR TO COME AT THE CONCLUSION THAT WHAT ARE
THE BASIC FACTORS WHICH INFLUENCE THE FEMALE BUYING BEHAVIOR
AND HOW MUCH ADVERTISING PLAYS THE ROLE IN IT:
We’ll analyze here each and every question one by one, keep in mind that this
questionnaire was only for females.
price
appearance
HENCE
THE
R
ESULT
GRAPHICAL REPRESENTATION:
300
200
100
Count
0
yes no i dont know
HENCE
THE
R
ESULT
advertisement
status
price, quality
HENCE
THE
R
ESULT
180
160
140
120
100
80
60
40
Count
20
i think so i dont think so seldom think so i dont know
status preferences
HENCE
THE
R
ESULT
GRAPHICAL REPRESENTATION:
celebrity
product
institutional
HENCE
THE
R
ESULT
GRAPHICAL REPRESENTATION:
160
140
120
100
80
60
40
20
Count
0
yes no sometimes never
HENCE
THE
R
ESULT
others
and purchase that advertised product. They don’t think that how much the
product is expensive; they just go through to buy that product due to very
attractive advertisement.
Also a group of females said that they think that they often see the good
appearance of the product and purchase that, they don’t consider the quality
much at that time.
And also a large number of females said there are also other negative effects of
advertisements that appear according to the conditions.
HENCE
THE
R
ESULT
GRAPHICAL REPRESENTATION:
140
120
100
80
60
40
20
Count
0
slogan company repute all of the above
trade mark appearance
attraction towards
HENCE
THE
R
ESULT
Q#9: How the advertisements of substitutes affect the popularity of any product
Frequency Table
Advertisement of substitute
Frequency Percent Valid Cumulative
Percent Percent
Valid Demand of the 121 40.3 40.3 40.3
product
reduces
You neglect 67 22.3 22.3 62.7
the product
due to new
advertisement
of substitute
GRAPHICAL REPRESENTATION:
it dosn't effect
Demand of the produc
HENCE
THE
R
ESULT
GRAPHICAL REPRESENTATION:
200
100
Count
0
electronic fashion magazines others
new s paper bill boards
advertisement media
On the second place we can also see that fashion magazines are also very
popular amongst females like akhbar-e-jahan and others.
HENCE
THE
R
ESULT
GRAPHICAL REPRESENTATION:
buy more
remains same
buy less
But on the second hand another big group of females said that their buying
level increases with the new and innovative advertisements. When any
advertisement attracts them then they definitely buy that due to which their
buying level increases.
HENCE
THE
R
ESULT
Q#12: Advertisements of imported products are more attractive for you due to
Frequency Table
Advertisement of imported products
Frequency Percent Valid Cumulative
Percent Percent
Valid quality 120 40.0 40.0 40.0
reliability 77 25.7 25.7 65.7
company 59 19.7 19.7 85.3
image
status 44 14.7 14.7 100.0
Total 300 100.0 100.0
GRAPHICAL REPRESENTATION
140
120
100
80
60
40
Count
20
quality reliability c ompany image s tatus
Females in our country prefer a lot the imported goods on local goods so we
conducted the research for this purpose also that what are the reasons behind
this so that our local companies can also adopt that strategies so that their
selling will also increase
So according to the results we can see that females prefer them due to the
quality and reliability of that products, the imported products are more reliable
and have the good quality due to which they prefer them and neglect the local
goods.
HENCE
THE
R
ESULT
Q#13: Which advertisement, for the following categories, is more attractive for you
Frequency Table
More attractive advertisement categories
Frequency Percent Valid Cumulative
Percent Percent
Valid basic 91 30.3 30.3 30.3
accessories
home 52 17.3 17.3 47.7
appliances
art and craft 36 12.0 12.0 59.7
cosmetics 120 40.0 40.0 99.7
others 1 .3 .3 100.0
GRAPHICAL REPRESENTATION:
others
basic accessories
cosmetics
home appliances
We know that advertisement is very popular amongst the females but here we
wanted to know that advertisements of which category are mostly popular.
Here according to the results female like the ads of cosmetics more and then
come towards the basic accessories of life and on the other categories.
HENCE
THE
R
ESULT
200
100
Count
0
good quality appearance others
price company image
Price, appearance, company images have the secondary importance for the
satisfaction of females towards consumption of goods.
HENCE
THE
R
ESULT
Q#15: Do you prefer advertised products on basic necessities of life during buying
Frequency Table
Prefer advertised products on basic necessaries
Frequency Percent Valid Cumulativ
Percent e Percent
Valid i think so 125 41.7 41.7 41.7
i dont think 82 27.3 27.3 69.0
so
i dont know
i dont think so
we can see that almost 42 % females think that yes they often prefer the
advertised products on the basic necessities.
And also on the second hand almost 28 % females think that they do not prefer
the advertised products on the basic necessities of life.
HENCE
THE
R
ESULT
140
120
100
80
60
40
20
Count
0
i think so seldom think so 5
i dont think so i dont know
HENCE
THE
R
ESULT
GRAPHICAL REPRESNTATION:
i dont know
no
yes
HENCE
THE
R
ESULT
180
160
140
120
100
80
60
40
20
Count
0
By using famous cele By improving appeara
By using different m All of the above
HENCE
THE
R
ESULT
HYPOTHESIS TESTING:
FINDINGS
In our whole research process, we get the following findings
That:
Females are more concerned towards the quality of the product while buying
Advertisement influence the female buying behavior but not more than quality
of the product
Self image effects too much when females buy any product
The most popular advertisement type amongst the females is product
advertisement
Advertisement often left some negative effects in the minds of consumer,
according to our research process that negative effects may be categorized in this
sense that females neglect the price of the product and buy that advertised product at
any cost.
Advertisements can become more effective through innovative slogans,
different trade marks.
Company reputation effects also in the effectiveness of advertisements.
The most attractive advertising media in Pakistan is electronic media
Advertisement doesn’t much effect the level of buying.
Imported goods are mostly preferred due to their good quality and reliability.
Females mostly satisfy with the good quality of the product.
Advertisement can become the cause of product failure or success.
Demand of the products can be increased with the help of good advertisements.
CONCLUSIONS
The purpose of our research is to find out the female behaviors towards the
buying of the products and also to see that how much advertising affects the
buying behavior of females. The basic purpose of our research is to get
information from females and then suggest to the companies that what they
can do maximum to improve their selling. Is advertisement is the biggest
tool they have to attract the females towards their products or there are some
other factors as well which have the affects more than advertisements. So for
this purpose we planned a full fledge research process and for this purpose
we did the cluster sampling and made the questionnaires to fill from the
sample group to come to the conclusions.
After collecting the data we analyzed it and made some conclusions based
on findings. We have found that females prefer the quality of the product at
very first stage. Now days females are very intelligent, they know that
advertisements and appearances of the products may be fake and can
perceive them so they firstly check the quality of the product and then buy
that product in the routine.
As we conducted the whole research from the very qualified females living
in good areas so their responses are very effective for our research process.
The over all trend was seen in the questionnaires regarding to the quality of
the products so which means females do not compromise with the quality.
People have mixed results about the advertisements of the products. On the
one hand it also highly influences the buying behavior of females due to
attractive Medias, different types, innovations in slogans but on the other
hand it also has some negative effects as well. If a good advertisement can
become the cause of the success of any product then a bad advertisement can
become the cause of failure of any product.
More over advertisements can effect negatively and also positively to the
children. They can perceive any thing from the ads so advertisements should
be much ethical and good for the children and teenagers.
1. Narrow your market to a specific group of prospective clients. Find your niche
market.
2. Analyze your media. Does it appeal to your niche market? If it does, tailor your
ads to relate directly to your media.
3. Appeal to the impulse in the viewers of your ad. Call your readers to action *
now*... Emphasize the benefits which a consumer will get after purchasing your
product. Offer something free in the ad itself.
4. Use other medias as well for creating more demand of your products. Analyze
the advertising strategies of others.
5. Design "killer" headings (slogans). Use new and interesting techniques while
designing a message for your product.
6. Use different famous celebrities to become the more attractive advertisement.
7. Use realistic facts and figures in your ads so that the customers become more
loyal towards your product.
8. Repeat again and again your advertisements so that the advertisement of your
product can continuously be seen by customers.
9. Clearly define all the attributes of the product so that customers also believe that
this product has also a good quality.
10. Now promise yourself this: You're going to get your ads noticed by writing them
yourself and taking these steps to advertising success.
We also asked an open ended question from the females, they give us
some value able suggestions which we want to give you
Advertisement affects the buying behavior but it must be
realistic
Packaging must be good to influence the buying behavior of
females
Advertisements influence but to some extent
Buying behavior varies from region to region so advertisement
does not affect a lot.
Medias play an important role and advertisements must be
interesting.
Females prefer electronic media’s advertised products.
Advertisements can change the preferences of females while
buying but that must be realistic.
So at the end we are strongly recommending you that if you want to increase
the sale volume of your product then firstly make its quality good, make
realistic advertisements and use effective medias.