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  • Consumer Behavior: TATTOO Centre by Sriram. V

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    harihararajan
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    This document discusses consumer behavior related to tattoos. It segments tattoo consumers into young people, partygoers, and people passionate about their careers. It recommends targeting both traditional and young people by creating awareness of tattoos' traditional roots through traditional advertisements. The document also provides questions for consumers to consider before getting a tattoo and discusses influencing consumers through arousal, personality traits, and uniqueness.

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    This document discusses consumer behavior related to tattoos. It segments tattoo consumers into young people, partygoers, and people passionate about their careers. It recommends targeting both traditional and young people by creating awareness of tattoos' traditional roots through traditional advertisements. The document also provides questions for consumers to consider before getting a tattoo and discusses influencing consumers through arousal, personality traits, and uniqueness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views16 pages

    Consumer Behavior: TATTOO Centre by Sriram. V

    Uploaded by

    harihararajan
    This document discusses consumer behavior related to tattoos. It segments tattoo consumers into young people, partygoers, and people passionate about their careers. It recommends targeting both traditional and young people by creating awareness of tattoos' traditional roots through traditional advertisements. The document also provides questions for consumers to consider before getting a tattoo and discusses influencing consumers through arousal, personality traits, and uniqueness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 16

    Consumer Behavior

    TATTOO Centre
    By
    Sriram. V (27)
    Show me a man with a tattoo and I Will Show
    you a man with an interesting past.

    - Jack London
    Why You Need a Tattoo
    • Men to Show Machovelisim
    • Women to Show-off
    • Young Buddies – To attract opposite Sex
    Segmentation
    • Young People
    • Party hawkers
    • Budding Actors / Anchors
    • People who have passion for their carrier
    Targeting

    Traditional people can also be pulled.


    Positioning

    Life value product worthness


    …ask yourself the following questions.

     Do you really want a tattoo?


     Do you feel a connection with the design?
     Where do you want to place your tattoo?
     How big a tattoo do you want?
    How to Tweak Consumers
    • Physiological Arousal Motive

    • Environmental Arousal Motive


    • Single trait Personality
    • Consumeer Innovatives

    • OSL
    • Sensation Seeking
    • Visualiser
    • Ethnocentrism
    Dogmatism
    • Measure of rigidity that individuals display.
    • Low Dogmatic people
    • Variety should more
    Social Character
    • Inner Directedness
    Direct entry through Ads

    • Other directedness
    Through Word Of Mouth and Verbalizer
    Need for Uniquness
    • Creates a uniquness within consumer
    Visualiser
    Cont….
    Post purchase Cognition

    Taking care of your body art...


    Recommendation

    Create Awareness and talk about the goodness


    of Tattooing.
    Tattooing has a long traditional roots so create
    traditional ads related to the same
    Thank You

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