D L E S

N O O
MARKETING STRATEGIES
 INTRODUCTION
• Nestlé is Swiss Company founded in 1866 by Henri
Nestle.
• Nestlé started to meet the need of milk in World War I.
• Nestlé market its product in 130 countries across the
world.
• Nestlé sells a billion product every day.
• Nestlé put Nutrition as the core of their business as their
main focus on ‘Health and Wellness’.
•Nestlé Alimentana SA was taken as a result of the
acquisition of Fabrique de Produits Maggi SA (founded
1884)
•Maggi was a major manufacturer of soup mixes and
related foodstuffs(1977)
 MAGGI IN INDIA
‘Fast to Cook and Good to Eat’
• Maggi noodles is a brand of instant noodles made by
Nestle.
• Maggi is the iconic brand of Nestlé
• Maggi has been Nestlé's flagship culinary not only in
India but globally as well.
• Nestlé unleashed Brand Maggi in India 25years ago
in 1983 with the launch of its traditional 2-minutes
noodles.
• Almost 90% of shares in market.
 Hurdles and Solutions
• Sales declined in 1990’s • NIL created new
• Competition increased category-2-minites
in noodles section Instant Noodles.
• Launch of new product • Changed advertising
in market campaign/Tag lines
• Sales promotion in
Schools and offices.
• Product positioning as
fast relief from hunger
 MARKET PENETRATION
STRATEGIES
• ‘Convenience product’ for mothers and ‘fun product’
for children.
• New products innovation-
 Veg Atta Noodles,Dal Atta Noodles,Cuppa Mania.
• Availability in different packs.
• Conducting regular market research.
 Current Scenario Of Maggi
• Leading Brand
• Reasonable pricing
• Diversification
• Creative interaction blogs for customers
www.maggi-club.in / www.meandmerimaggi.in

• Focus mainly on health benefits.

Current World Market Share
Product Life Cycle
THANK You
QUESTIONS..??
SHIKHA THAKUR
MBA-BTM’09
PGM09070966