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2. Kleptomania noun
/ˌklep.təʊ ˈmeɪ.ni.ə/ /-toʊ-/ [U]
a very strong and uncontrollable wish to steal, especially without any need or
purpose, usually considered to be a type of mental illness
3. cliché noun
/ˈkliː.ʃeɪ/ /-ˈ-/ [C or U]
a comment that is very often made and is therefore not original and not interesting
My wedding day - and I know it's a cliché - was just the happiest day of my life.
4. atrophy verb
/ˈæt.rə.fi/ [I]
(of a part of the body) to be reduced in size and therefore strength, or, more generally, to become
weaker
5 evangelical adjective (OPINIONS)
/ˌiː.vænˈdʒel.ɪ.kəl/
having very strong beliefs and often trying to persuade other people to have the same beliefs
Why is it that people who've given up smoking become so evangelical and intolerant of other
smokers?
6 unitary adjective
/ˈjuː.nɪ.tri/ /-ter.i/ UK
of a system of local government in the UK in which official power is given to one organization
which deals with all matters in a local area instead of to several organizations which each deal with
only a few matters
Wales will be divided into 21 unitary authorities instead of eight counties and 37 districts.
7. prod verb
/prɒd/ /prɑːd/ (-dd-)
[I or T] to push something or someone with your finger or with a pointed object
She prodded the cake with her fork to see if it was cooked.
He prodded at the fish with his fork a few times, but he didn't eat a mouthful.
•
[T] to encourage someone to take action, especially when they are being slow or unwilling
He gets things done, but only after I've prodded him into doing them.
8. janitor noun
/ˈdʒæn.ɪ.tər/ /-t ̬ɚ/ [C]
9. cascade verb
/kæsˈkeɪd/ [I usually + adverb or preposition]
to fall quickly and in large amounts
Coins cascaded from/out of the fruit machine.
10. echelon noun
/ˈeʃ.ə.lɒn/ /-lɑːn/ [C]
These salary increases will affect only the highest echelons of local government.
11. garner verb
/ˈgɑː.nər / /ˈgɑːr.nɚ/ [T] LITERARY
12. disposition noun
/ˌdɪs.pəˈzɪʃ.ən/
a disposition to deceive
13. intrinsic adjective
/ɪnˈtrɪn.zɪk/
14. articulate adjective
/ɑːˈtɪk.jʊ.lət/ /ɑːr-/
able to express thoughts and feelings easily and clearly, or showing this quality
15. gestalt noun
/gəˈʃtælt/ /-ˈʃtɑːlt/ [C usually singular] SPECIALIZED
Something such as a structure or experience which, when considered as a whole, has qualities that
are more than the total of all its parts
This new biography is the first to consider fully the writer's gestalt.
16 . fiasco noun
/fiˈæs.kəʊ/ /-koʊ/ [C] (plural fiascos or MAINLY US fiascoes) MAINLY US
something planned that goes wrong and is a complete failure, usually in an embarrassing way
The show was a fiasco - the lights wouldn't work, one actor forgot his lines and another fell off the
stage.
17. cognition noun
/kɒgˈnɪʃ.ən/ /kɑːg-/ [U] FORMAL OR SPECIALIZED
18. locus noun
/ˈləʊ.kəs/ /ˈloʊ.kəs/ [C] (plural loci) FORMAL
the place where something happens or the central area of interest in something being discussed
[+ that ] It's envisaged that the building will start at the end of this year.
20. boon noun
/buːn/ [C usually singular]
I admired the way she soldiered on when her business ran into trouble.
22. slipshod adjective
/ˈslɪp.ʃɒd/ /-ʃɑːd/ DISAPPROVING
23. reciprocity noun
/ˌres.ɪˈprɒs.ɪ.ti/ /-ˈprɑː.sə.t ̬i/ [U] FORMAL
behaviour in which two people or groups of people give each other help and advantages
24. perk noun
/pɜːk/ /pɝːk/ [C]
INFORMAL an advantage or extra thing, such as money or goods, which you are given because of
your job
A company car and a mobile phone are some of the perks that come with the job.
•
an advantage
Having such easy access to some of the best cinema and theatre is one of the perks of living in
Sydney.
25. far-fetched adjective
/ˌfɑːˈfetʃt/ /ˌfɑːr-/
a far-fetched idea/story
26. scribble verb
/ˈskrɪb.l ̩/ [I]
[+ two objects] I'll just scribble Dad a note/scribble a note to Dad to say we're going out.
27. morph verb
/mɔːf/ /mɔːrf/ [I or T]
to change one image into another, or combine them, using a computer program
28. unequivocal adjective
/ˌʌn.ɪˈkwɪv.ə.kəl/
30. veneer- a thin layer of plastic or wood to cover the cheap material
31. totalitarian adjective
/təʊ ˌtæl.ɪˈteə.ri.ən/ /toʊˌtæl.əˈter.i-/ DISAPPROVING
of or being a political system in which those in power have complete control and do
not allow people freely to oppose them
Greg Babe CEO of Bayer Crop says without a sense of business ethics a
company’s reputation could be destroyed overnight which he says takes years to
build as he believes that business is now based on ethical perspective. (9 th
annual business ethics award luncheon). He refers that Johnson and Johnson
launched Tylenol capsules in 1982(pain relief capsule) which had been laced to
cyanide and causes of 7 peoples death in Chicago. Afterwards J&J had to pull
off $100 million worth capsules off the shelves and the market value of J&J
goes down by $1bn.
According to Greg Babe, CEO of Bayer Corp, Pittsburgh, a company’s reputation
could be destroyed overnight, which takes years to build, as business is now more
on ethical perspective (web-2). Greg show the historic example of Tylenol capsule
Toyota recall more than 1.5 million cars for faulty break and fuel pumps
problem (BBC, 21oct-10) in sep2009 it also recall 5.4 million cars as the gas
pedal stuck to the floor mat (business ethics magazine). Toyota claiming that
they are committed to the highest levels of consumer safety. But this safety
problem is happening in 2003 when engineers discover acceleration fault in the
sienna minivans. Toyota’s aggressive growth to topple general motors left back
its consumer’s safety at risk and creates unmanageable risk. However though
most of the car companies outsourcing their cars and assembled them, Toyota
does not blame CTC, Indiana co. who outsourced this safety equipments.
Toyota spokesman Mike Michaels says “Toyota is responsible for the crisis”.
This accountability does matter for the company reputation as previously when
Audi faces this sort of problem they blamed the driver which downs Audi’s
reputation (David Cole).
Claims that they’ve never and will never test their product on animal and they
don’t even commission others to do it for them (i.e. supply chain). But when in
2006 L’Oreal which use animal testing takes over the Body Shop animal
welfare activist called for boycotting its product (gaurdian, 17march, 06). Still
L’Oreal uses the body shop name utilizing its animal testing welfare as
marketing. So though, it’s been said that ‘ethical reforms’ in business should be
‘total ethics’ like ‘zero defects’ concept of operation management, actually
ethics in business is some kind of coating which applied to the business practice
to make the business more presentable or marketable in the society.