Professional Documents
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Introduction Plan
Introduction Plan
LITTLE CAKES & CAFE is the name of our cupcakes shop. Little Cakes is representing
our main product of business that is cupcakes while Cafe is representing other services
that we provided in our business that is food and beverage. The used of cupcakes
picture is to make the logo more interesting, make it not look to messy as well as to
make the people easy to remember Little Cakes & Cafe. The colours that we have
choose as our own personality and image of the business is purple and pink. It is
because we want to create something different than other cupcakes shop and bring a
relaxing and simple ambiance or concept for our cupcakes shop so our customer can
fell that they truly fell the relaxing experience in Little Cakes & Cafe.
We use this tagline to attract the customers’ attention and at the same time as a result
people will get know and keep in their mind about us, our products. In addition, THE
ORIGIN OF CUPCAKES means our customer who bought our cupcakes will feel the
truly and cupcakes which is different from any cupcakes shop. Besides that, the
cupcakes that we provided to customers are originally baked, used of natural material
for the ingredients and the recipe that comes from our own staff.
pricing with a fun, relaxing, leisure and entertaining atmosphere whereby including other
services such as food and beverage and Wi-Fi for our customer satisfaction.
Industry analysis is the outlook for the specific industry where we look at the level of
competition in the industry. As for the food industry, the evaluation of the competitive
position is an essential and a vital element for us. Our competitors consist of various,
well-known, and yet the established cupcake shops that have survived in the industry to
a great extent of economic difficulties such as Bisou Bake Shop, Cupcake Chic, A Taste
Boutique, White Daisy’s Cupcakes, Basic Stories Cupcakes & Cafe and many more.
These are some of the cupcake shops in Kuala Lumpur. Another consideration that we
analyst is the demand in cupcake market was increasing from year to year. This is
because of the trend and lifestyle of the people nowadays. The benefits of being in this
industry include meeting people, adding income, gaining independence and enjoyable
way of life and perhaps restoring a new building. The business can give great
Little Cakes & Cafe located at Seksyen 7, Shah Alam. Geographically strategic located
nearby Universiti Teknologi Mara, Shah Alam (UiTM, Shah Alam), bank, Kentcuky Fried
Chicken (KFC), petrol station Petronas, Oldtown White Coffee and other shop lot at
Pusat Komersial, Seksyen 7. Besides that, our cupcakes cafe is located in the shop lot
We choose to open this cupcakes cafe because mainly for business purposes and to
earn profit. Apart from that, the demands of cupcake are being placed in the market as
the trends and lifestyles of the people nowadays. Therefore, we would like to take this
great opportunity to involve in this business. Finally, we want to implement all the
We are striving to satisfy our customer with great and friendly services thus generate
profit. Little Cakes & Cafe will try to enter or list of the well-known, and yet the
established cupcake shops that have survived in the industry. Besides that, we are
looking forward to compete with our competitors in Seksyen 7, Shah Alam such as
White Daisy’s Cupcakes, Diya’s Cupacakes, Cuppy Cuppy and Basic Stories Cupcakes
& Cafe by open other other cupcake businesses which are include food and beverage
services in other places like Petaling Jaya, Subang Jaya and Kelana Jaya and the same
2.0 PURPOSE
This business plan is prepared by Little Cakes & Cafe as a guideline for managing the
proposed business. Besides that, this business plan prepared to evaluate the project
viability and growth potential and to allocate business resources effectively. Other than
that, it prepared by Little Cakes & Cafe for the purpose of obtaining working capital from
WEBSITE : littlecakescafe@com.my
EMAIL : info@littlecakes&cafe.com.my
GENERAL MANAGER
68100 Selangor.
Age : 28 years
Administration
3) Microsoft office
4) Customer service
Sector
Experience
ADMINISTRATION MANAGER
Age : 26 years
Management
Course
2) Microsoft Office
Experience (5 years)
Cafe
OPERATION MANAGER
Samarahan, Sarawak
Age : 28 years
Course
Skills : 1) Kitchen
employees
Iban
MARKETING MANAGER
Age : 28 years
3) Microsoft Office
4) Public Relations
FINANCIAL MANAEGER
Kelantan
Alam, Selangor
Age : 30 years
Course
2) Financial Accounting
3) Microsoft Office
4) Public Relations
Financial Executive
VISION
MISSION
customers.
• To continue introducing new designs and variety of flavours in our product, that
is cupcakes.
OBJECTIVES
• To establish and operate cupcakes cafe for the people who are living at Klang
Valley.
• To provide with the friendliest services with affordable prices of cupcakes and
other services.
LOCATION PLAN :
LITTLE
COPYRIGHT OF LITTLE CAKE & CAFE
CAKES Page 20
& CAFE
LITTLE CAKES & CAFE THE ORIGIN OF CUPCAKES
WE ARE
HERE!
INFRASTRUCRURE
LAND AREA : 22 × 7
GENERAL MANAGER
5.2 ORGANIZATIONAL CHART
MARKETING OPERATION
ADMINISTRATION FINANCIAL
MANAGER MANAGER
MANAGER MANAGER
client information.
administration department.
income statement.
EMPLOYEES TRAINING
The employees of the organization, particularly the operational staffs, are trained in on-
the-job training to gain and improve their skills in the matters baking cupcakes, customer
service and the work-flow systems. Other than that, a more experience workers can be
the leader.
SALARY REVIEW
Salary review will be made once a year for the services of the confirmed staff. The basic
salaries will be paid once a month on the 28th every month. It is the basic salaries that
are paid in cash payable for the work done. Any increase in the salary shall depend on
ANNUAL LEAVES
Application of the leaves must be made a week before the commencement date of leave
2. Administration Manager 20
3. Operational Manager 20
4. Marketing Manager 20
5. Financial Manager 20
requested. The authority to approve annual leaves applications are given to the General
SICK LEAVE
The staffs are allowed to take a sick leave if they get sick or injuries occurred. Sick leave
can be taken if there are medical certificate from any doctors in private or government
medical institutions.
BONUSES
The top management will give bonuses to all employees if the targeted profits are
achieved in the particular year. The bonuses will be given according to amount of
contribution from the top management according to the profit of the year.
In planning the salaries of the employees and the manager, the Employee Provident
Fund (EFPF) and Social Security Organization (SOCSO) are provided. The Employee
Provident Fund (EPF) is a scheme that provides retirement benefits for members
through the management of their savings in an efficient and reliable manner. These
savings are accrued for each employee through contributions from employees and their
employers in their monthly wages. The amount accrued for EPF is 13% of the monthly
salary.
Manager
Administration 1 2 100.00 273.00 42.00 2 415.00
Manager
Operation 1 2 200.00 286.00 44.00 2 530.00
Manager
Marketing 1 2 000.00 260.00 40.00 2 300.00
Manager
Financial 1 2 300.00 299.00 46.00 2 645.00
Manager
TOTAL 12 880.00
Printer/Fax
Telephone 3 200.00 600.00
Photocopy machine 1 10 000.00 10 000.00
A4 Paper 4 10.00 40.00
Receipt Book 10 2.00 20.00
File Holder 6 3.50 21.00
Total 20 678.00
5.9 RENOVATION
Renovation 3 700.00
Salaries 12 880.00
Rental 3 000.00
Fire Extinguisher 300.00
INTRODUCTION
Marketing plan is one of the main aspects that are very important in order to expand
market and introduce our product and make sure there is an improvement in the
business. Furthermore, the marketing plan also helps the business to expand all the
information regarding the potential customer, marketing strategy and marketing analysis.
It will give impacts to the business plan within the business then contribute to a good
Marketing plan is a part of the business which can help us to promote the business to the
customer. Besides that, through the marketing plan there are giving more choices to the
customer besides introducing a new concept in attracting the customers and promote our
product market. Other than administration and operational, the marketing also has a
direct contact with the customer in order to fulfill their needs. To gain higher profits,
marketing should be able to predict the customer’s desire and try to get the customer
have to come out with the marketing analysis, target market and marketing strategy.
Marketing is and exchange activity that takes place between a business entity and its
customers. The customers can be anyone from individuals, other business entities (e.g.
MARKET DEFINITION
Marketing can be defined as the activities that are carried out systematically to encourage
and increase sales of products or services as long as the activities are in line with
religious and ethical practices. Basically, the marketing activities will help the
entrepreneur to sell and promote their products to customer. Marketing definition also can
be referring to several basic elements. Here, the marketing activities must be planned
and implemented in systematic manner in order to achieve the business goals. If not, it
can give the result of wasted unnecessarily and effecting the business performance and
profit. The resources such as time, money and man-power should be managed properly.
The systematic marketing effort will ensure that the customers well attracted and
motivated to use the business products or services that are being offered. Thus, it is
important to encourage purchaser by the first-time in order to promote the product and
also encourage them to come again. The first experience will give the positive perception
about the level of the services of the business. These previous two factor must be based
on awareness of religious boundaries and ethical practices. Marketing should ensure that
marketing activities are not contra with the religious consideration of the target market
The Little Cake offers a variety of cupcakes size and flavours. All cupcakes are beautifully
decorated and freshly baked as the needs and wants of the customer. The Little Cake
produces a cupcakes using only the freshest and most natural ingredients and free from
trans-fat and preservatives. Besides that, 60% of our business is come from a special
order of the needs and wants of the customer while the other 40% of our business is filled
by special cravings by our own staff. To fulfil the needs and wants of the target customer,
our company will always come out with a new decoration and design of cupcakes.
Target market can be define as the groups of customers that have needs and want that
can be satisfied by the business through the supply of goods and services. Businesses
need to focus their marketing activities towards certain groups of customers. These
customers are choosing based on the business ability to satisfy needs and wants of the
To ensure Little Cake is achieving its objective, first among all we must select our target.
Our target group of customers that have a needs and wants can be satisfied by the
business through the produce a cupcakes. The market that we are targeting ranged
mainly for those who are love cupcakes regardless teenagers and kids, working mothers,
residents of urban areas, students and people who are getting married. According to the
research that we have done, a target market must be identified to accomplish the
customers of their requirements in addiction to bring profit through the product we give to
them.
Target market is a place where we want to market our product or give services to
customers. First of all, our company has to decide where the best place to market out
product which most strategic whereby all of the customer can see our business. Finally,
we come out with the decision to open our business in Seksyen 7, Shah Alam area. This
is the strategic place for us to selling our product because based on our view and
• These people are like to hang out and spend time outside home during weekend
such as parents will bring their children go to our cupcakes cafe and enjoy with our
cupcakes and meals that we provided with a relaxing and simple ambience.
2. Students.
• These people are studying in the Universiti Teknologi Mara, Shah Alam (UiTM),
Pusat Teknologi & Pengurusan Lanjutan (PTPTL) and Management & Science
University (MSU).
• These people are living in the urban areas, nearby to our shop and prefer to live a
hassle-free lifestyle. They rather buy something than having themselves made it on
their own.
Market size refers to the total potential purchase of the target market which includes
purchase of competitor products within the same market. It is normally stated in term of
unit or “Ringgit Malaysia (RM)” and it can be calculated daily, weekly, monthly and yearly.
When we are alert the current and expected market potential, it will helps us to have
From the sources of statistic department, the populations people in Shah Alam are
around 580,000 peoples include the people who are studying in University in Shah Alam.
Therefore, our target people that will buy cupcakes are 350,000 peoples.
Below are steps that show how we determine our market size.
Step 1
Step 2
• We assume that amount of money that people willing to spend for cupcakes for a
month.
Step 3
• We assume that amount of money that each people willing to spend at our cupcakes.
6.4 COMPETITORS
Little Cake competitors are the business firms that provide similar product to the same
target. Our main competitors also focus on the same customers as their target market.
From our survey, we identified that there are four competitors cupcakes shop around
years
Have more
experience
Cuppy
COPYRIGHT OF Cuppy
LITTLE CAKES & CAFE Affordable price Hidden location
Page 39
Good promotion
LITTLE CAKES & CAFE THE ORIGIN OF CUPCAKES
Cafe
Newly establish with Unattractive
the ingredients of
cupcakes
skill staff
New equipments
and technologies
Cafe
Total 588 000.00 100%
44%
44%
44%
44%
White Daisy’sCupcakes
Diya’s Cupacakes
Cuppy Cuppy
Cafe
Little Cake 47 040.00 8
4%
44%
33%
44%
44%
White Daisy’sCupcakes
Diya’s Cupacakes
Cuppy Cuppy
Basic Stories Cupcakes & Café
Little Cakes & Café
Month Sales
Unit RM
Month 1 12 000 144 000.00
Even though our company is still new in the market, it is important for us to use
certain strategies that might attract our customers to buy our product. In order to
make sure that everything runs smoothly, we have decided 4 strategies that is
• Product Strategies
In outlining with the product strategy, we will give full attention with the
Besides that, we will come-out and ensure our cupcakes with free from trans-
fat or preservations. To make that our cupcakes are always looking fresh, we
• Price Strategies
cupcakes shop and buy our cupcakes as our main product of business. This
is one of the strategies to attract them and make them a loyal customer for a
long period of time. In order to realize our dreams, our company, Little Cakes
& Cafe has offered our customer with variety types of size of cupcakes with
different price.
1) Cost-based pricing
cost-based strategy is the simplest and most commonly used pricing strategy.
We count it based on the total cost of the cupcakes plus a standard mark-up.
The mark-up is the profit margin that is desired from the sales of the
= RM 3.00 + RM 0.51
= RM 3.50
We are also choosing value – based pricing as our pricing strategy. In value-
presented in three sizes, small, medium and large. This perceived value is
associated with the benefits that our customers believe are received from our
product.
• Place Strategies
Manufacture Consumer
This type of channel is called the direct marketing channel or channel one.
We are choosing this channel because it is suitable for our business and
Our shop also stated at strategy area which is near workers and
neighbourhood’s area, at walking area, have wide space for parking and also
it is stated at away to I-City which is the new leisure area at Shah Alam. So
that more people will attract to go to our shop before they go to I-City.
• Promotion Strategies
1) Advertising
2) Sales Promotion
event, member’s card and also a stamp for the customers. It will result that
marketing opportunities.
Manager
Sales 1 1 500.00 195.00 30.00 1 725.00
Personnel
Total 4 025.00
INTRODUCTION
A business will never be operated without an operational plan. No matter what products
Operational plan can be defined as the process of assemble resources to produce output
through the transformation process. The operation process comprises three main
Business input consists of all resources required to produce desire output such as raw
transformation system refers to the activities involved in transforming input into output.
OPERATION OBJECTIVE
The operation management need to be planned very properly as it is the main component
in any business proposal. Our business also had identified some of the objective of our
To resolve any of operation problem and make all the operation process run
efficiently
To ensure that all of the operation process in our business is functioning well to meet
Capacity planning refers to the amount of output that can be produced within a specified
time. For daily production, we are required to produce 500 units of cupcakes. To produce
• = 2 workers
Little Cakes & Cafe was open on Monday until Sunday and will be closed during public
holiday. Our business will start the operation on 9.00 am until 11.00 pm because we want
to take much reservation and attract more customers comes to our cupcakes cafe.
cupcakes (RM)
40g/unit x
537.6kg
0.05 units 1/unit x 672 =
cupcakes)
20g/unit x
268.8kg
20g/unit x
268.8kg
20g/unit x
268.8kg
Total 2 533.50
Operation Manager 1
Supervisor 1
Baker 1
Assistant Baker 1
Worker 2
Cashier 1
the group
for baker
customers
Worker 2 • Prepared for drinks and food for the customer
area
Cashier • Receive the money from customer
This is our operation process schedule for all of staff that involved in daily roster.
Operation Manager O O O O O X X
Supervisor O O O O O O O
Baker O O O O O O O
Assistant Baker O O O O O O O
Worker 1 O O O O O O O
Worker 2 O O O O O O O
Cashier O O O O O O O
X = Worker leave
Manager
Supervisor 1 1 500.00 195.00 30.00 1 725.00
Baker 1 1 400.00 182.00 28.00 1 610.00
Assistant 1 1 000.00 130.00 20.00 1 150.00
Baker
Worker 2 700.00 91.00 14.00 1 610.00
Cashier 1 800.00 104.00 16.00 920.00
Total 9 545.00
Stand/Tree
Refrigerator
Total 36 753.00
Total 3 682.00
Total 2 350.00
Item Supplier
Tel : 03-61408835
Fax: 03-61421501
Lumpur.
SYMBOLS DESCRIPTIONS
Table Set
Cupcakes Display
Kitchen Area
Cashier
7.11 LOCATION
Little Cakes & Cafe located at No.3, Jln Plumbum S7/7, Seksyen 7, 40000 Shah Alam,
Salary 9 545.00
Rent 3 800.00
Water 500.00
Electricity 2 500.00
Total 16 545.00
Renovation 2 500.00
Salary 9 545.00
Rent 3 800.00
Water 500.00
Electricity 2 500.00
Maintenance 2 000.00
INTRODUCTION
Financial planning is the most crucial aspect of this business plan as financial plan
incorporates all financial data derived from the operating budgets gathered from the
administration, marketing and operations department. Thus, financial planning can only
start when all the information and data have been gathered from others mentioned
department above. Business account will be much more systematic and prudent with
committed
ADMINISTRATIVE EXPENDITURE
Fixed Assets RM
3,15
Furniture and fittings 0
3,70
Renovation 0
20,6
Office equipment 78
Working Capital
Salaries,EPF & SOCSO 12,8
80
40
Utilities 0
30
Stationary 0
Pra-Operasi
3,00
Deposit (rent, utilities, etc.) 0
3,00
Business Registration & Licences 0
47,1
TOTAL 08
MARKETING EXPENDITURE
Fixed Assets RM
3,5
Signboard 00
Working Capital
1,7
Salary, EPF & SOCSO 25
4
Utilities 00
7,5
Advertisement 00
Pra-Operasi
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
3,0
Other Expenditure 00
16,1
TOTAL 25
OPERATIONS EXPENDITURE
Fixed Assets RM
32,1
Machine and Equipment 70
4,5
Operation Equipment 83
2,5
Renovation 00
Working Capital
5,5
Raw Materials & Packaging 33
7,0
Salaries, EPF & SOCSO 15
3,2
Utilities 00
2,0
Maintenance 00
Pra-Operasi
3,8
Deposit (rent, utilities, etc.) 00
2,3
Other Expenditure 50
63,1
TOTAL 51
617,24
TOTAL 550,817 45,753 20,678
8
Amount 550,817
Interest Rate 5%
Duration (yrs) 7
Method Baki Tahunan
8 0 0 - -
9 0 0 - -
10 0 0 -
Annual d
Yea Depreciation Depreciation Book Value
r
- - 3,150
1 630 630 2,520
2 630 1,260 1,890
3 630 1,890 1,260
4 630 2,520 630
5 630 3,150 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Annual d
Yea
8 0 0 -
9 0 0 -
10 0 0 -
Annual d
Yea
Annual d
Yea
Annual d
Yea
Accumulate
Annual d
Yea
Annual d
Yea
Less: Enpenditure
Administrative Expenditure 162,960 167,849 172,884
Marketing Expenditure 115,500 118,965 122,534
Other Expenditure
Business Registration &
3,000
Licences
Insurance & Road Tax for Motor
Vehicle
Other Pre-Operations
5,350
Expenditure
Interest on Hire-Purchase
Interest on Loan 27,541 23,606 19,672
Depreciation of Fixed Assets 6,206 6,206 6,206
Raw Materials
Opening Stock 0 3,683 3,867
Current Year Purchases 73,658 77,341 78,814
Ending Stock 3,683 3,867 3,941
Raw Materials Used 69,975 77,157 78,740
Carriage Inwards
69,975 77,157 78,740
Salaries, EPF & SOCSO 84,180 86,705 89,307
Factory Overhead
Depreciation of Fixed assets
(Operations) 7,851 7,851 7,851
Utilities 38,400 39,552 40,739
Maintenance 24,000 24,720 25,462
Owners' Equity
Capital 66,431 66,431 66,431
Accumulated Profit 84,602 173,653 263,786
151,033 240,084 330,217
Long Term Liabilities
Loan Balance 472,129 393,440 314,752
Hire-Purchase Balance
472,129 393,440 314,752
Current Liabilities
Accounts Payable 1,008 1,376 1,523