Professional Documents
Culture Documents
Creativity and Innovation
Creativity and Innovation
Group Members
Madhavi karra
Himay kumbani
Samrit shah
Avi jain
Vishwa patel
Parth shah
Definition of Creativity and
Innovation
• Creativity is the ability to think a new idea.
(This includes the ability to rethink an old idea
for example, to think of a new application for
an existing technology).
• Innovation is the process by which the new
idea is put into practice.
Practice process for innovation
• Idea generation.
• Idea collection.
• Selection.
• Development.
• Implementation.