Professional Documents
Culture Documents
Pilot Project Defence Present Anti On Corrected
Pilot Project Defence Present Anti On Corrected
http://www.cph.dk/nr/rdonlyres/405e4d58-fb3a-45f4-93f2-cd78a10a2f53/0/chairmansreports2010.pdf
Service gap model
Methodology and sampling
Quantitative : interviews
Qualitative : observations
Primary
Secondary
Improvements :
Larger sample of the researched population
(from 35 to 1500)
More precise and diversified observations
Testing of theories
Servicecapes model
Pleasant atmosphere
Layout and functionality
Signs, symbols and artefacts
Helpful staff
Improvements :
Check the feasibility of elevator music theory
Clearer picture about the staff’s behavior
Check the reliability of the kiosk it self
Queuing model
Opinions about check-in kiosks
It is too complicated