Dear sir/madam,

We are from IBS, DEHRADUN, student of MBA conducting a market survey on Brand Awareness of
Tic Tac from Ferrero . I would like to have your cooperation. You are requested to spare some of your
precious time and fill this questionnaire. The information provided by you will be kept confidential.

Respondent’s profile

Name: ……………………………………………… Age :….........yrs Sex : M F

Occupation: Service professional Businessman

Educational background: Post-graduate Graduate Under-graduate

Marital Status: Married Single

Family Members: …………………………………………………………………………………………

Annual income : > 5 lacs 3-5 lacs 1- 3 lacs < 1 lacs

Contact no.(optional): .…………………………………………………………………………………….

Address: ………..…………………………………………………………………………………………

1. Do you use Mouth Fresheners ?

Yes No

2. Which product has the following tagline

a) Polo b) Mint O c) Tic Tac d) Cholormint e) Chlorets

f) Cant identify

3. Have you ever used Tic Tac Mouth Fresheners ?

Yes No

4. How do you rank Tic Tac Mouth Fresheners ?

a) Best b) Good c) Fair d) Bad e) Worst

5. Which of the following are the other Mouth Freshener you have used (you can select more than
one)?

a) Tic Tac b) Mint O c) Polo d) Cholormint e) Chlorets

 6. How often you have used Tic Tac Mouth Freshener?

a) Once a week b) Twice a week c) Occasionally

7. How you view the Tic Tac Mouth freshener?

a) As a Bad Breath Remover b) As a Refreshment Alternative c) For Taste

d) Any Other Specify……………………….

8. Please Rate the following attributes on the scale of 1 to 7 ,which you would have considered
before buying Tic Tac Mouth Freshener (in which 1 is least satisfied and the 7 is most satisfied ) :

ATTRIBUTES 1 2 3 4 5 6 7

Package

Quality

Flavour

Price

Taste

Availability

Fresh Breath

9. Through which source you got the information about Tic Tac Mouth Freshener ?(Tick multiple
options if you own more than 1 preferences)

a) Newspaper b) Magazine c) Hoardings d) Poster

e) Television f) Word of mouth

Any Suggestion……………………………………………………………….

Signature Of Respondent

(Thank you for your Cooperation & Time)