BY TIVANI RAHARJA (2B)

CONTENT

MEANING OF MARKETING

MARKETING FUNCTIONS

STRATEGIC OF MARKETING

HOW TO MAKE OUR PRODUCT SUCCES IN MARKET

MEANING OF MARKETING

• BY CHARLES F. PHILIPS AND DELBERT

IN”MARKETING PRINCIPLES AND METHODS”
MARKETING WHICH IS OFTEN REFFERED TO AS”
DISTRIBUTION” BY BUSINESSMAN-INCLUDES ALL THE
ACTIVITIES NECCESARY TO PLACE TANGIBLE GOODS IN
THE HAND OF HOUSE HOLD CONSUMERS AND USERS

• MARKETER
SOMEONE WHO SELLS GOODS OR SERVICES

STOP
MARKETING FUNCTIONS

1. MERCHANDISING
2. BUYING
3. SELLING
4. GRADING AND STANDARDIZATION
5. STORAGE AND WAREHOUSE
6. TRANSPORTATION
7. FINANCE
8. COMMUNICATIONS
9. RISK TAKING

STOP
STRATEGIC OF MARKETING

MARKETING SITUATION ANALYSIS

DESIGNING MARKETING STRATEGY

MARKETING PROGRAM DEVELOPMENT

IMPLEMENTING AND MANAGING MARKETING STRATEGY

STOP
 HOW TO MAKE OUR PRODUCT
SUCCES IN MARKET

• GOOD PROMOTION
• PRICE POLICIES
• CHOSE MARKET
• SERVICE CUSTOMER

STOP