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    Ikea vs Шатура

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    Olga Krechetova
    This document compares IKEA and Shatura, two furniture companies. IKEA was founded in 1943 in Sweden and now has over 267 stores in 25 countries, annual sales of over 21.5 billion euros, and offers affordable yet well-designed home goods. Shatura was founded in 1961 in Russia and is now the largest Russian furniture producer with around 600 stores and annual sales over 150 million euros. The document performs SWOT analyses of both companies, identifying strengths like IKEA's global brand and Shatura's use of eco-friendly materials, as well as weaknesses, opportunities, and threats facing each business.

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    Ikea vs Шатура

    Uploaded by

    Olga Krechetova
    3 views6 pages
    This document compares IKEA and Shatura, two furniture companies. IKEA was founded in 1943 in Sweden and now has over 267 stores in 25 countries, annual sales of over 21.5 billion euros, and offers affordable yet well-designed home goods. Shatura was founded in 1961 in Russia and is now the largest Russian furniture producer with around 600 stores and annual sales over 150 million euros. The document performs SWOT analyses of both companies, identifying strengths like IKEA's global brand and Shatura's use of eco-friendly materials, as well as weaknesses, opportunities, and threats facing each business.

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    This document compares IKEA and Shatura, two furniture companies. IKEA was founded in 1943 in Sweden and now has over 267 stores in 25 countries, annual sales of over 21.5 billion euros, and offers affordable yet well-designed home goods. Shatura was founded in 1961 in Russia and is now the largest Russian furniture producer with around 600 stores and annual sales over 150 million euros. The document performs SWOT analyses of both companies, identifying strengths like IKEA's global brand and Shatura's use of eco-friendly materials, as well as weaknesses, opportunities, and threats facing each business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    3 views6 pages

    Ikea vs Шатура

    Uploaded by

    Olga Krechetova
    This document compares IKEA and Shatura, two furniture companies. IKEA was founded in 1943 in Sweden and now has over 267 stores in 25 countries, annual sales of over 21.5 billion euros, and offers affordable yet well-designed home goods. Shatura was founded in 1961 in Russia and is now the largest Russian furniture producer with around 600 stores and annual sales over 150 million euros. The document performs SWOT analyses of both companies, identifying strengths like IKEA's global brand and Shatura's use of eco-friendly materials, as well as weaknesses, opportunities, and threats facing each business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 6

    IKEA vs.

    Шатура
    History and strategy of
    IKEA
     Founded in 1943
     IKEA Group has 123,000 co-workers and
    267 stores in 25 countries (2009)
     Annual Sales - more than 21.5 billion €
     IKEA offers a wide range of well-
    designed, functional home furnishing
    products at a low price
     Concern for people and the environment
    History and strategy of
    Шатура
     Founded in 1961
     Since the end of the XX century – the
    largest Russian furniture producer
     About 600 stores in Russia, Annual
    Sales - more than 150 million €
     Price-quality relationship – High-quality
    furniture from eco-friendly materials for
    low prices
    SWOT analysis IKEA
    Strengths Weaknesses
    Strong global brand with a
    • •Size and scale of IKEAs
    strong concept global business
    •Cost-effective and innovative •Need for low cost products

    production methods

    Opportunities Threats
    •Environmentally focused •Social trends
    business •Market forces

    •Developing social •Economic factors


    responsibility
    SWOT analysis Шатура
    Strengths Weaknesses
    Wide range of products
    • •Balance between good
    •Use of environmentally quality and low cost
    production
    friendly materials
    •organizational structure

    Opportunities Threats
    •Growth potential • International competitors
    •Developing social • Rising prices for resources

    responsibility and rough materials


    • Social trends
    Thank you for
    your attention!

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