By:

Pankaj Bhole(25)
Nitesh Mishra(24)
Nilofaur Mariker(23)
Nikkita Pawar(21)
 What is Online Advertisement?
The term online
advertising is simply a
term that relates to
advertising online, or
advertising over the
Internet. In practice
online advertising is
about getting your
website in front of the
people who are
interested in your
product or service. 2
 Need Of Online Advertisement
 Competition

 Flexibility

 Timing

 Costs

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 Need Of Online Advertisement
contd..
 Accuracy

 Image Factors

 Helps people to change there mind .

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 Communication Objectives
 Create Awareness

 Generate Interest

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 Communication Objectives
contd….

 Disseminate Information

 Create an Image

 Create a Strong Brand

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 How we are connected???

Digital Media & Connected

Content
 Banner Ads

 Video / Video Pre-Rolls

 Listings / Search Results

 Rich Media

 Interstitials

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 Pop Ups.

 Push Technologies

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 CPM - cost per 1000 impressions
– Typically used for display ads
– Common denominator for ranking

 CPC - cost per click

– Typically used for search + contextual

 CPA - cost per action (or acquisition)

– eCPA = effective cost per action
 Pricing contd..

 CPL –Cost Per Lead

how much revenue a publisher receives when a
user clicks an advertisement on his website and then
completes a certain action.

  Hybrid or Combination of Multiple Models

  Flat Rate
advertiser pays a fixed price to display ad for a period
of time

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Processing and communication
effects measures:
Online Measuring
Recall and Retention
Non-Response
Surveys
Panels
Sales
Tracking

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Viral Marketing

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FedEx Launch a Package
FedEx Launch A Package
Application
  Every Application should have a Clear
Landing Page:
 Provide clear branding
 Easy-to-understand
instructions about how
to use the application
or play the game
 A summary or analysis
area that lets the user
see their history with
the application
 Online Advertising Resources
 Advertising and Promotion by Blech &
Blech
 Free Emarketer Daily Newsletter
 Hidden Online Advertising Costs
 Google vs. Yahoo: A Nonprofit's
Advertising Comparison
 Best practice in online advertising