Retailing Management

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RETAILING MANAGEMENT

Answer any four of the following six questions. 4x10=40

1.What is store design?What are the components and objectives of store design?

2.Explain the meaning of Space planning and write the process of space management.

3.Write any two of the following.

a) Space allocation system

. b)Grid layout and point of purchase

c)End caps and window displays.

4.What is store atmosphere?What are the elements of retail store atmosphere?

5.Write any two of the following

a)Types of shopping centres

b)Prompt delivery

c)Knowledge gap

6.What is the present position of retailing in India? What are the challenges to retailing
development in India?

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