Online Shopping

 Over recent years, the Web has been developed

from a simple browser to a multi-functional network
place, when it comes to building a successful
website for shopping.
Why do People like Online Shopping

 Convenience 84%
 Saves time 72%
 Avoids crowds 64%
 Allows more time to research 61%
 Lower prices 60%
 no salespeople involved 55%
The Techniques which make online
shopping possible

 The web developer has no built-in method for

tracking a user or remembering data from one page
to the next.
 Two main methods for tracking data: cookies and
sessions.
 The difference between a session and a cookie;
A cookie --- stores data on the client’s side
(user’s machine)
A session --- stores data on the server
Principles for the Design of the
shopping website

 Differentiate your site from the others.

 Give customers effective browsing and searching
tools.
 Ease the purchase process.
 Ease the customers’ security concern.
 Provide a link to your “easy return policy” at an easy-
to-find place on every page of you site.
 Method to promote sales in your site-Personalized
recommendations
The Principles for the design of the Shopping
Basket

 Make the shopping basket easy to find

 Provide the shopping basket with necessary features
 Save items for further purchasing.
 Number the pages during the checkout process
 Order forms should be as simple as possible to help
users to complete them quickly and without
confusion.
 Security is always customers’ big concern.