FACILITATING GOODS

 Facilitating goods are the tangible elements that

are consumed or used by the consumer along
the service process.
 Service providers often use facilitating goods to
differentiate their service process .
 There are two types of facilitating goods:

Dominant Goods
Peripheral goods
Dominant Goods

 Dominant goods are relatively fixed

assets that are used by customers to
facilitate consumption of services.
 Design and make of dominant goods
communicate a lot to the customers
about the expected service.
DOMINANT GOODS
Peripheral Goods

 Peripheral goods are generally goods of

diminutive value, which are consumed
during service and transfer of ownership is
implied.
 Peripheral goods add value to as
customer view it as symbols of services.
Peripheral Goods