Presented by = DEV RANJAN DIWAKAR

Course = pgdm
Roll no = 10dm112
 KEY FEATURES OF PRESENTATION

 HISTORY OF REEBOK
 PRODUCTS OF REEBOK
 ENDORSEMENT &
ADVERTISEMENT
 MARKET POSITION
SPONSORHIP
 CONCLUSION
 HISTORY OF REEBOK
TYPE-- SUBSIDARY OF ADIDAS
FOUND--- BOLTON,ENGLAND 1895
HEAD QUARTER—CANTON,USA
PRODUCT--- FOOT WEAR
ACCESSORIES
SPORTS WEAR

Canton , USA
 FOUNDER – JOE AND JEFF FOSTER
 PREVIOUS NAME -- MERCURY SPROTS
 IN 1960 THEY RENAMED IT -- REEBOK
 IN JAN 2006 ADIDAS BOUGHT REEBOK
 REEBOK OWN STADIUM IN
BOLTON

REEBOK PRESIDENDT----
Uri Becker
 PRODUCTS OF REEBOK

REEBOK SPECIALLY DEAL WITH *FOOT WEAR

*SPORTS WEAR
*ACCESSORIES

FOOT WEAR--

SPORTS WEAR

ACCESSORIES--
IN 1982 REEBOK BECAME POPULAR FOR
ITS ONE FOOT WEAR PRODUCT FOR
WOMEN — FREESTYLE ATHLETIC SHOE.

THEN REEBOK INTRODUCE A SHOES FOR

MEN
CALLED – EX-O-FIT
 Price:- 6990

Reebok “zigtech”
 It absorbs the impact of heel strike and
sends wave energy to your body.It allows
our key leg muscles to do less so we can
do more. According to reebok it is just
a ‘energy drink to our feet’
 FOOT WEAR

EASY TONE EX-O-FIT

HEART

PUMP IVERSON
SPORTS WEAR
REEBOK ACCESSORIES
 ENDORSEMENT & ADS

HAMILTON DHONI
YUVRAJ

YAO MING HENERY BIPASA

 SPONSORSHIP
REEBOK IS THE OFFICIAL SPONSOR OF
ICC .
IT SPONSORS MOST OF THE IPL TEAM
LIKE KKR,RR,RCB,CSK.
REEBOK USED TO SPONSORS REEBOK
GRAND PRIX.
IN RUGBY REEBOK SPONSORS WALES
NATIONAL TEAM
 MARKETING & CURRENT
POSITION
COMPANY MARKET SHARE SALES
NIKE 47% 3.77BILLION
REEBOK 16% 1.2 BILLION

 REEBOK IS VERY SUCCESSFUL IN INDIA BECAUSE INDIAN

CUSTOMER WANT A GLOBALBRAND WITH AFFORDABLE PRICE
AND REEBOK ABLE TO OFFER THAT.

 IN INDIA REEBOK HAS A MARKET SHARE OF 51% IN FOOT WEAR

SEGMENT
 REEBOK HAS MORE THAN 1500 FRANCHISE STORES
AND 5OOO MULTI-BRAND OUT LETS IN INDIA
 CONCLUSION
ACCORDING TO ME REEBOK IS A VERY
RELIABLE COMPANY. IT IS A BRAND. IT IS
LUXURIOUS.IT ‘S PRODUCTS ARE
RANGING FROM LOW TO HIGH PRICE. IT
HAS GOOD MARKETING STRATERGY AND
SERVICE.