Innovationeconomyv3 1226384863551777 9

‫‪STKI Company Confidential‬‬ ‫‪for‬‬ ‫‪11/11/2008‬‬
‫‪STKI clients only‬‬
‫‪WIKIPEDIA‬‬
‫‪STKI‬‬
‫מתוך ויקיפדיה‪ ,‬האנציקלופדיה החופשית‬
‫חברת ‪STKI - Schwarzkopf The Knowledge Integrators‬‬
‫היא חברת ייעוץ בתחום מערכות מידע בישראל‪ ,‬המפעילה צוות‬
‫טוח‪,‬‬ ‫ם‪ ,‬חברות ב‬
‫ביטוח‬ ‫כוללים בנק‬
‫בנקים‬ ‫ם‪ .‬לקוחות החברה כולל ם‬ ‫של אנל סט‬
‫אנליסטים‬
‫משרדי ממשלה‪ ,‬חברות היי‪-‬טק ותעשייה‪ ,‬חברות טלקום ועוד‪.‬‬
‫‪Innovation Economy:‬‬ ‫באמצע שנות ה‪ ,80-‬ד"ר ג'ימי )חיים( שוורצקוף ביצע את‬
‫המחקר הראשון מסוגו אודות שוק טכנולוגיית המידע בישראל‪,‬‬
‫עבור חברת ‪ .DEC‬המחקר הכה גלים בשוק הישראלי‪ ,‬ונתן‬
‫‪Resist the hype but don’t ignore the realities‬‬ ‫תמונת מצב קונקרטית בשוק שהיה עד אותה עת בלתי ממופה‪.‬‬
‫ד"ר שוורצקוף המשיך בחקר השוק ובשנת‪1992‬הקים את חברת‬
‫‪ ,Meta Group Israel‬ששימשה כנציגות בישראל של חברת‬
‫‪ Meta Group‬העולמית‪ .‬במסגרת החברה‪ ,‬המשיך ד"ר‬
‫‪Dr. Jimmy Schwarzkopf‬‬ ‫שוורצקוף לפרסם מחקרי שוק בתחום באופן קבוע‪ ,‬וכן לספק‬
‫‪Research Fellow‬‬ ‫ייעוץ לחברות והארגונים המובילים בשוק‪ .‬בשנת ‪ 2004‬נרכשה‬
‫‪ Meta Group‬העולמית על ידי חברת גרטנר‪ ,‬וד"ר שוורצקוף‬
‫‪STKI‬‬
‫והאנליסטים המשיכו בפעילותם בישראל תחת השם ‪.STKI‬‬
‫‪jimmy@stki.info‬‬ ‫‪1‬‬
‫‪All Rights Reserved @STKI Moshav Bnei Zion, Israel + +972 9 790 7000 www.stki.info‬‬
‫‪3‬‬ ‫‪All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info‬‬ ‫‪4‬‬

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‫‪@STKI‬‬ ‫‪Moshav Bnei Zion‬‬ ‫‪Israel‬‬

‫‪+972 (0) 9 790 7000‬‬ ‫‪1‬‬
STKI Company Confidential for 11/11/2008
STKI clients only
Inviting you to my office
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This presentation is dangerous: will make people think about
and to my library......... intelligence and wisdom (two very different things)
• Evariste Galois (1811‐1832)
– accepted a duel with pistols.
– spent the night before the duel in
writing down his mathematical
testament: theory of
transformation of roots in
algebraic equations.
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@STKI Moshav Bnei Zion Israel

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If I could have predicted this ??
“When the network becomes as fast as the

processor, the computer hollows out and
So: I cannot “predict” any one in particular
spreads across the network.” but…..
– Eric Schmidt, did in 1993
Exponential Growth in logarithmic plot
www.KurzweilAI.net
15 16
www.KurzweilAI.net
What has happened in 2008 and what can I do? Prof. Prescott and Prof. Kydland

Is there a difference between economic cycles caused by:
• "contributions to dynamic macroeconomics: the
1. Technology changes time consistency of economic policy and the
driving forces behind business cycles"
2. Credit mismanagement
• Forces behind business cycles:
– Technology for converting inputs of
T h l f ti i t f
capital and labor into output of goods
(technology for creating value)
– Technological change
…will this change INSTITUTIONS
organization, production and consumption
habits and norms ? Sveriges Riksbank Prize
Economic Sciences
Alfred Nobel 2004
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Economic progress takes place by overlapping surges FIVE TECHNOLOGICAL REVOLUTIONS IN

DRIVEN BY SUCCESSIVE TECHNOLOGICAL REVOLUTIONS 230 YEARS
Technological
progress
Time
40-60 years
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PROF. THOMAS KUHN Prof. Joseph Schumpeter
• we do not advance in steady, even progress • Suggested that Economies are
but in a series of peaceful interludes Driven by “Creative Destruction”
punctuated by violent revolutions,
revolutions
• each conceptual world view is replaced by • Shifts the Focus of Economics from
another Price Adjustment to Innovation
PARADIGM SHIFT: • Financial Innovation Tends to
Fi i lI i T d
Produce Sectoral Bubbles
1. A change in world view that • Bubbles Tend to Eventually Burst
calls everything you know
into question • The Fallout from Bursting Bubbles
2. Paradigm Shift Rate is now Often Threatens to Trigger an
doubling every decade Economy‐wide Recession
TWO DIFFERENT PERIODS IN EACH GREAT SURGE Austrian‐School credit cycle theory
• Ineffective central bank policies tend to "artificially" set interest
Degree INSTALLATION PERIOD Turning
Point
DEPLOYMENT PERIOD rates too low for too long, resulting in excessive credit creation,
of diffusion
of the speculative "bubbles" and "artificially" low savings.
on and role shift
technological
revolution – Low interest rates tend to stimulate borrowing from the
Kuhn’s banking system.
“boom”
– Leading to an unsustainable monetary boom
Leading to an unsustainable "monetary boom" during which
during which
Institutional recompositio
Reaping of growth
‘Creative and social benefits the "artificially stimulated" borrowing seeks out diminishing
destruction’ from the prevailingSchumpeter’s investment opportunities.
Paradigm shift paradigm Creative
– A correction or "credit crunch" – commonly called a
destruction
"recession" or "bust" – occurs when this credit creation
cannot be sustained.
big--bang
big Next
big-bang
big- Time
2O - 30 years ??? 2O - 30 years
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Recurring phases of each great surge The changing face of the last 100 years
During the deployment phase: unprecedented Prof. Carlota Perez :

opportunities and new business models TECHNO‐ECONOMIC PARADIGM SHIFTS
Which road should we take ? directions of the current paradigm shift
Alice came to a fork in the road.
“Which road do I take?” she asked.
“Where do you want to go?”
responded the Cheshire cat.
“I don’t know” Alice answered.
“Then” said the cat,
“it doesn’t matter”. Lewis Carroll, Alice in Wonderland
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FEATURES OF THE CURRENT PARADIGM SHIFT
“SERVICES”
Reinvest in
human capital
Prof. Israel Kirzner
• Into a world of men unable to learn… introduce
a group of outsiders who are able to perceive
opportunities …where a good can be sold at a
price higher than that at which it can be
brought.
• This group of entrepreneurs…notice profit
opportunities that exist because of the initial
ignorance of the original market participants
and that have persisted because of their
inability to learn.
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Assumption : Generation C is here from BUILD product to CREATE service

Co-Creators
Control Cash
Red Ocean Strategy Blue Ocean Strategy
The birth of
Compete in existing market space. Create uncontested market space.
Generation C
Beat the competition. Make the competition irrelevant.
(T people)
Communicate Connected The New Economic Age
Exploit existing demand. Create and capture new demand.
Creativity Make the value-cost trade-off. Break the value-cost trade-off.
Content Creative Class Align the whole system of a firm’s Align the whole system of a firm’s
Conversation activities with its strategic choice of activities in pursuit of
differentiation or low cost. differentiation and low cost.
Community
Channel
Consumer 2.0
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So what do we do in the “New Era” ?
Service : A Definition
Shift to a • Cultural change: From product to service.
solutions economy • Service is produced and consumed at
customer site and delivered by people.
From product to service • A service is a series of activities that
normally take place in interactions
What are customers between the customer and supplier
trying to solve?
(employees, physical resources, goods
“Less stuff… more service” and/or systems), and which are provided
as answers to customers' needs.
Example: Suppliers of components with Competition in services?
added‐value better processes
• Suppliers deliver more than a product, they
deliver a service:
– involvement in design phase of final product
– order process
– delivery in‐time and accurate
d li i ti d t
– invoice process
• The quality of the whole process is relevant,
not only the quality of the delivered
components.

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SERVICE ECONOMY
pushes need for “new CIO”
“I’m an inventor.
Innovation I became interested
in long term trends
because an
invention has to
invention has to
BUSINESS
Ray Kurzweil
make sense in the
PROCESSES world in which it is
finished, not the
world in which it is
started.”
Time
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‐
Moving from PRODUCT to a SERVICE ? Cloud Computing Modularity
• Represents a change in BUSINESS MODEL ?
Desktop as a service
• Represents a “disruptive” change ? Software as a service

(standard applications)
YES Platform as a service
CLOUD COMPUTING and SOA are basically new (custom applications)
“disruptive” ways of delivering IT
Infrastructure as a service
(compute, storage, network)
Wisdom of Clouds : "cloud computing"
"cloud computing" What is Cloud Computing?
What's revolutionary is not cloud computing itself 1. data and services reside in massively scalable data
but how the pieces have come together to centers
make doing business in the cloud seem increasingly
like an economic inevitability 2. accessed from any connected devices over the
internet.
computing ti is
Cl d Your Text here
Cloud i a simple
i l concept:
t Your Text here
• Software and services are delivered over the Web and
through a browser.
• No servers or client software to install.
• Available anytime, anywhere, from any device
connecting to the Internet
Web 2.0-
enabled PCs, Businesses,
4+ billion phones by 2010
TVs, etc. from startups
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Cloud Computing Architecture
Apache
Virtual Virtual Virtual Virtual

Machine Machine Machine Machine
Monitoring Agent
Open Source Linux with Xen
Data Center – 64 bit X86 Virtualized Infrastructure based on

Open Source Linux & Xen
Monitoring Provisioning Baremetal & Xen VM
Monitoring Provisioning Application Server

DBMS
Manager
Management Stack
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History of Innovation
Computing and Communication Technologies
Evolution: 1960‐2010!
Some background
Cloud
Computing
Your Text here Your Text here
Centralised Decentralised
Control

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Disruptive technologies Books of the 1980‐90s
• Introduction of the IBM Mainframe ( 1960’s)
-” No institution can possibly survive if it needs
geniuses or supermen to manage it. it
It must be organized in such a way as to be
able to get along under a leadership composed
• Introduction of the Apple II (1978), IBM PC (1981), TCP/IP (1980’s), C/S
Architectures (1980’s), SUN workstations (1980’s), Internet (1990’s) of average human beings”-
“It is the means by which [organizations] create value-
producing resources or endows existing resources
• Open Source (2002); Introduction of XML‐based Composite Applications (2006), with enhanced potential for creating value”
Service Oriented Architectures (2005), Virtualized Infrastructures (2004),
Web2/internet 2 (2007), Cloud Computing (2008), METAweb (2008)
“The customer rarely buys what the
company
thinks it is selling him”
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BOOK OF 2003
copied: “The Myth of Real Time Information”, HBR 1966
BOOK OF THE 1990’s
• Introduced the business world
to rethinking operations.
• Demonstrated how process
redesign can yield
breakthroughs in performance
breakthroughs in performance Plus 10,000 rebuttals
• Put the word "reengineering" And 20+ books
into the English language.
Plus 2000+ rebuttals
And 5 books
Book of 2005 Book of 2008
• Thomas Friedman • Stephen Baker introduces us to the
– 3 billion people (consumers & producers) mathematical wizards who are digging
entered the world economies through our data to decode us as
• Eastern Europe (ie: Rumania) patients, shoppers, voters, potential
• Asia (ie: China, India) terrorists—even
terrorists even lovers.
lovers.
– Now we have a “new” economy: • translate the complexity of highly
• Interconnected (fiber everywhere) intelligent knowledge workers into the
• Standardized (Open Source) same types of equations and algorithms
• Supply Chains Management that are used to fine‐tune shipping, sales
• Out‐sourcing, In‐sourcing, Off‐shoring
and other BI applications.
• Info sourcing

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A process of mutual shaping
Math based word cloud in a constantly changing context
TECHNOLOGY SOCIETY
Maslow’s hierarchy of needs Access Proliferation
• Video games • Radio • Satellite Radio

• Email • DVD • TiVo (Starhub PVR)
• XBox LIVE • Ring Tones • Video On-Demand
• Websites • TV • Newspapers
• IM • Blogs • Podcasting
• Search • Magazines • Cell Phone
Source: Darwin Day Conference, Google
and the effect on IT…….
The Peopleware Ecosystem
Identity Management
WCM
Composite App. Wireless Security
Framework
SSO Application Servers
Expertise Location EAI

& Mgmt.
Collaboration Web Services

Peopleware
BAM BPM
Directory E-Forms/Workflow
E-Learning
Search
Development Tools Business Intelligence
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Infrastructures influence the new T person OLDENBURG: how infrastructure…
• infrastructure makes it possible Time is primarily spent in :
for people to work where they • First (home) place: isolated
want, when they want, how they • Second (work) place: isolated
want • Third places : neutral public space to
connect and establish bonds.
• SIX abilities needed: Big Changes now:
1. Design – Beauty and uniqueness Your Text here
• Between 1990-2006: people went to
Your Text here
2. Story – More than mere facts anonymous locations such as malls

3. Symphony – Seeing the big picture • Starting in 2007: good third place makes
admission free or cheap (the price of a
4. Empathy – Understanding others cup of coffee), offers comforts, is within
5. Play ‐ Enjoyment walking distance and draws a group of
regulars.
6. Meaning – Fulfillment
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Defining the new world
T PERSON = Neo‐nomad Prof. Ragnar Frisch
• Willingness of people to
substitute as well as their ability
to substitute.
• One decision that people must
make is:
k
– how to allocate their time
endowment, which is the most
precious resource an individual
has.
Sveriges Riksbank Prize
Economic Sciences
Alfred Nobel 1969
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790 7000 www.stki.info
Neo‐nomads : new Bedouins flourishing in
Nomad Worker (2008) vs. Paris Existentialist (1950s)
the coffeehouses of central Israel
• A new breed of worker, fueled by Tel-Aviv geek with earphones and
laptop in Arcaffe (2008)
caffeine and using the tools of • simultaneously cramming for
modern technology exams, napping, instant-
messaging, researching, reading
• They are typically armed with and discussing, listening to music,
laptops and cell phones paying for
laptops and cell phones, paying for browsing and ee-mailing
mailing
their office space and Internet Paris existentialist watching the
world go by at the café Les Deux
access by buying coffee and muffins Magots (1950s)
• This neo‐nomads see themselves • puffing a Gitane, napping and
jotting down notes about being
changing the nature of the and nothingness
workplace, if not the world at large.

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An example:
2007: the year of my discovery
2007: the year of my discovery my romantic attachment to my “GPS”
• “SACRED ORDER OF THE EXTERNAL MIND”
I could outsource mental tasks
Life is a math problem and I have a calculator
GPS
• MAGIC OF THE INFORMATION AGE
Not that it allows us to know more • EXTERNALIZE GEOGRAPHIC INFORMATION FROM MY
It really allows us to know less BRAIN
• OUTSOURCE MAP READING SKILLS
• ALLOW CALCULATION OF DRIVE TIME
Pinpoints a supermarket in MEXICO ? I have outsourced
outsourced part of my life
my son is calling from there to external cognitive servants
external cognitive servants:
• No longer need a • Musical taste:
memory – ITunes
– Google
– Yahoo • Books and others:
– Wikipedia – Amazon
• Personal Information • Social Capital
– Smartphone tells me – LinkedIn
about birthdays, phones,
addresses – Xing
– Facebook
Jimmy’s Touch Points
Blog Sites Music Sites
Reads his friend’s
postings Reads up on
new cd
releases
Movie Sites Downloads

Songs
y tickets
Buys
online
Sports Sites
Gets the latest
updates on
favorite teams
Gaming Sites
Looks for
information Checks scores
about Nascar
games Google.com
Searches for
“what’s cool”

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And with access to these tools I can answer
ANY question in less then 30 minutes
Banks YOUtube Business Average person:
Insurance Slideshare Simulations 10‐15 intimate
Travel Blogs Training 150 social
“Amazon” Newspapers Second Life 500‐1500 weak
“e‐bay” WIKIPEDIA Sales links
Transaction Sites Multimedia Sites Game Sites Social Sites
Websites can
no longer be
islands
Users want
bridges
elsewhere 80
Is it a coincidence or someone
How do they happen…..
is playing with us
1) Google's dissemination of old United Airlines news resulting in a precipitous UAL stock slide
2) Google stocks appeared to fall off a cliff during the final few minutes of trading last week(Silicon Alley
Insider has a minute-by-minute breakdown), plummeting from more than $400 per share to around $200.
Luckily, it turns out Nasdaq is declaring a “do-over,” canceling all trades above $425.28 or below $400.53.
Nasdaq blamed the drop on “erroneous orders” that were “triggered by orders routed from another
exchange.” So it has reset Google’s closing price at $400.52, up more than 5 percent from the day’s open.
3) Other news follows Google-related stock gaffe, during which Google Finance’s data was incorrect for
more than 12 hours.
hours
4) Apple stock briefly took a dive Friday after a CNN iReport post appeared saying Steve Jobs had had a
major heart attack. Apple said the story was false.
Stock prices fell as much as 5.4 percent before rebounding, according to Bloomberg. UPDATE: Here's CNN's
official statement. CNN says it removed the story because the community brought the story to its
attention. Importantly, CNN also refers to the content as "fraudulent," which is much stronger than
"inaccurate." The SEC has already launched an investigation.
What happened?
In all cases: systems unchecked by human beings made a mistake
resulting in massive damage to an already fragile market.
What else can we expect????????????
But the episodes aptly illustrates how jumpy the markets are and how easily they could be manipulated.
Posted by Dr. Jimmy Schwarzkopf
A powerful global conversation has begun “A Pattern Language”, Christopher Alexander
• Through the Internet, people are discovering and Each pattern describes a problem that
inventing new ways to share relevant knowledge occurs over and over again in our
with blinding speed.
environment
• Networked markets are beginning to self‐organize
faster than the companies that have traditionally
Then describes the core of the solution
served them.
served them. to that problem, in such a way that
you can use this solution a million Your Text here
Your Text here
• As a direct result and thanks to the web, markets
are becoming better informed, smarter, and more times over
demanding of qualities missing from most business Without ever doing it the
organizations.
• markets are getting smarter and getting smarter same way twice
faster than most companies

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Social Technographics™
Companies wake up !!!!!!! Josh Bernoff, co‐author of Groundswell
Customers are:
• writing about products on blogs JOSH BERNOFF CHARLENE LI
• recutting commercials on YouTube

• defining companies on Wikipedia
• ganging
g g g up p in social networking
g sites
like Facebook
MOST COMPANIES SEE IT AS A THREAT
METAweb METAweb
METAweb phenomenon
(fi-nom-uh-non)
noun
-noun
1. a rare or significant fact or event in the
web that happened in 2007
2. something that is impressive or
extraordinary that happened in 2007
Google versus ??? http://labs.google.com/
Humanity emits the data (words, pictures, clicks,
and searches are the raw material)
Handful of cloud-wielding Internet giants like
Google, Yahoo! or Amazon.com transform the info
into insights, services, and, ultimately, revenue.

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Cloud Computing Why does it bother me ?
A. IBM Introduces 'Blue Cloud' Computing CIO Today ‐ Nov 15 2007

B. IBM, EU Launch RESERVOIR Research Initiative for Cloud Computing
IT News Online ‐ Feb 7 2008
C. Google and Salesforce.com in cloud computing deal
Siliconrepublic.com ‐ Apr 14 2008
Google 10 years of innovation Google ad
Core Search Ads Monetization Communications Collaboration ?
1995 1998 2000 2003 2004 2005 2007 ?

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Open for Business
Internet 2 is not Web 2

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Internet2: 2.4 Gbps plumbing
WEB 2
WEB are WEB Technologies
2 are WEB
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Leveraging the Web for
Measureable Business Results In 2010: all new WEB experience
Soon each website will become a 3 dimensional room
• Gone are the days when that can be experienced alone or with friends
merely having an online
presence was a
business breakthrough.
• Today's companies Your Text here Your Text here
MUST leverage the
power of the Web if
they're to gain and
maintain a competitive
advantage.

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Ramona:
first live virtual performing recording
artist.
Create your own virtual space

Chat and interact with your friends
in rooms you design
Express yourself
Customize your avatar and stream
personal photos and video
Add your room to your site

Invite your friends to chat and help
decorate
Second Life is the
biggest virtual world Currency: Linden$
• 40,000 concurrency (at any time) Million Square Meters of • LindeX exchange operated by US$ Spent by Users
• 450,000 active users (last 7 days) Linden Lab (in Millions)
Second Life Land
• 1.4 m active users (last 2 months) – Buy: USD $.30 transaction fee
• 10.6 m total accounts – Sell: 3.5% transaction fee
• 2 m assets created per day • Monetary policy
• 35 TB of user‐created data
• 800,000 unique items sold or traded
per month 270 L$ =$1 USD
• 500 events per day US $ Exchanged on
• 15 m concurrent scripts Lindex (in Millions)
Total User
• 10 Gbps peak bandwidth Hours (millions)
Source: Linden Lab
Source: http://secondlife.com/whatis/economy-graphs
111
Economy Advisory/Analyst firms
• Reuters
• Banking and credit
• Stock markets
– SL Capital Exchange (US, 20 listings) We hope that during 2009 STKI will
– World Stock Exchange (Australia, 15 listings)
World Stock Exchange (Australia 15 listings) b presentt there
be th and
d will
ill h
have it’
it’s
– VSTEX (Italy, 7 listings) first SUMMIT
– Ancapex (US, 3 listings) H&R Block Island
KAWG&F (Baltimore MD CPA firm),

CPA Island BDO Stoy Accenture
Hayward Island

+972 (0) 9 790 7000 19
STKI clients only
Business Academia, museums, non‐profits
IBM
Preen Motorati Preen Principal:

Cisco SpokesAvatar: Aimee Weber
caLLie
LLi cLine
Li Princeton Art Gallery Science Friday
Dr. Dobbs Life 2.0 Conference
Best Buy’s H&R Block International Computer History American Cancer

115 116
Geek Squad Spaceflight Museum Museum Society Relay for
Life
Government, politics and collective action METAweb REVOLUTION
The real, long-term change is just beginning to be felt,
and anyone thinking about our economic future should
consider this:
• access to information is a democratizing force
• makes it inexpensive and easy to collaborate and share
US Congress – hot topic information
information.
legislation
US Congress • even the smallest companies can now have as big a
presence online as a multinational corporation
The revolution may have started in a garage in California
but it has already crossed every border
moving as freely
European Campaign HQs
around the globe as a cloud
Davos protest
Community All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info 118

+972 (0) 9 790 7000 20

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‫‪STKI Company Confidential‬‬ ‫‪for‬‬ ‫‪11/11/2008‬‬

‫‪STKI clients only‬‬

‫‪3‬‬ ‫‪All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info‬‬ ‫‪4‬‬

‫‪All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info‬‬ ‫‪5‬‬ ‫‪All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info‬‬ ‫‪6‬‬

‫‪@STKI‬‬ ‫‪Moshav Bnei Zion‬‬ ‫‪Israel‬‬

@STKI Moshav Bnei Zion Israel

“When the network becomes as fast as the

What has happened in 2008 and what can I do? Prof. Prescott and Prof. Kydland

@STKI Moshav Bnei Zion Israel

Economic progress takes place by overlapping surges FIVE TECHNOLOGICAL REVOLUTIONS IN

@STKI Moshav Bnei Zion Israel

During the deployment phase: unprecedented Prof. Carlota Perez :

@STKI Moshav Bnei Zion Israel

Assumption : Generation C is here from BUILD product to CREATE service

Creativity Make the value-cost trade-off. Break the value-cost trade-off.

@STKI Moshav Bnei Zion Israel

@STKI Moshav Bnei Zion Israel

• Represents a “disruptive” change ? Software as a service

@STKI Moshav Bnei Zion Israel

Virtual Virtual Virtual Virtual

Data Center – 64 bit X86 Virtualized Infrastructure based on

Monitoring Provisioning Application Server

@STKI Moshav Bnei Zion Israel

• Put the word "reengineering" And 20+ books

@STKI Moshav Bnei Zion Israel

• Video games • Radio • Satellite Radio

Expertise Location EAI

Collaboration Web Services

All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info DM Knowledge Mgmt.

@STKI Moshav Bnei Zion Israel

2. Story – More than mere facts anonymous locations such as malls

@STKI Moshav Bnei Zion Israel

Movie Sites Downloads

@STKI Moshav Bnei Zion Israel

Transaction Sites Multimedia Sites Game Sites Social Sites

@STKI Moshav Bnei Zion Israel

• recutting commercials on YouTube

MOST COMPANIES SEE IT AS A THREAT

@STKI Moshav Bnei Zion Israel

A. IBM Introduces 'Blue Cloud' Computing CIO Today ‐ Nov 15 2007

1995 1998 2000 2003 2004 2005 2007 ?

@STKI Moshav Bnei Zion Israel

All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info 101 All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info 102

@STKI Moshav Bnei Zion Israel

All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info 103 104

All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info 107 All Rights Reserved 2008@STKI Moshav Bnei Zion, Israel +972 9 790 7000 www.stki.info

@STKI Moshav Bnei Zion Israel

Create your own virtual space

Add your room to your site

Source: Linden Lab

KAWG&F (Baltimore MD CPA firm),

@STKI Moshav Bnei Zion Israel

Preen Motorati Preen Principal:

Dr. Dobbs Life 2.0 Conference

Best Buy’s H&R Block International Computer History American Cancer

@STKI Moshav Bnei Zion Israel

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