A COMPARATIVE STUDY TO KNOW THE ATTITUDE OF

CUSTOMERS TOWARDS MARKETING EFFORTS OF

TATA INDICOM V/S RELIANCE TELECOM.
PRIMARY OBJECTIVE:

 A comparative study to know the attitude of customers towards marketing

efforts of Tata Indicom v/s Reliance Telecom.

SECONDARY OBJECTIVE:

 The project focuses on finding out the reaction of the consumers towards the
various marketing efforts of the companies.
 
 It will find out the attitude of consumers towards the two mentioned companies
in general.
 
 It will lay down suggestions for improvement in the advertisements of the
companies.
Q&
Which mobile service(s) are you currently using?
Do you recall seeing any advertisement of the following two brands?
If yes, what do you like or dislike about it?

 innovative ways of presenting the idea

 peppy jingles

 highlighted the day to day habits

 company focuses too much on the emotional appeal and

forgets to convey the actual intended message

 they put in a lot of information in one advertisement

 advertise a certain service which is ultimately not widely

available in the market.
Out of these two service provider, which company’s advertising campaign sends
across its message more effectively?
What is your reaction towards the service messages and calls from the company?
 CONCLUSION:
 Most advertisements act as re-inforcer.

 Tata Indicom’s focus is on emotional aspect rather than informative.

 Reliance’s ability to connect with the audience.

 Reliance is more successful in driving home its information.

 Doing away with unnecessary obnoxious advertising.

 Tata Indicom is mostly in circulation among the youth.