Introduction of Group Behavior

Group behavior in sociology refers to the situations where people interact in large or small

groups. The field of group dynamics deals with small groups that may reach consensus and act in
a coordinated way. Groups of a large number of people in a given area may act simultaneously to
achieve a goal that differs from what individuals would do acting alone (herd behavior). A large
group (a crowd or mob) is likely to show examples of group behavior when people gathered in a
given place and time act in a similar way—for example, joining a protest or march, participating
in a fight or acting patriotically.

Crowd
A crowd is a large and definable group of people, while "the crowd" is referred to as the so-
called lower orders of people in general (the mob). A crowd may be definable through a common
purpose or set of emotions, such as at a political rally, at a sports event, or during looting, or
simply be made up of many people going about their business in a busy area (eg shopping).
Everybody in the context of general public or the common people is normally referred to as the.
"hysteria"

 spectators - when a group of people gathered together on purpose to participate in an

event like theatre play, cinema movie, football match, a concert, etc.
 public - exception to the rule that the group must occupy the same physical place. People
watching same channel on television may react in the same way, as they are occupying the
same type of place - in front of television - although they may physically be doing this all
over the world.

All are behave in the Group.

Important of Group behavior

1. Knowledge: arrange, define, duplicate, label, list, memorize, name, order, recognize,
relate, recall, repeat, reproduce state.
2. Comprehension: classify, describe, discuss, explain, express, identify, indicate,
locate, recognize, report, restate, review, select, translate.
3. Application: apply, choose, demonstrate, dramatize, employ, illustrate, interpret,
operate, practice, schedule, sketch, solve, use, write.
4. Analysis: analyze, appraise, calculate, categorize, compare, contrast, criticize,
differentiate, discriminate, distinguish, examine, experiment, question, test.
5. Synthesis: arrange, assemble, collect, compose, construct, create, design, develop,
formulate, manage, organize, plan, prepare, propose, set up, write.
6. Evaluation: appraise, argue, assess, attach, choose compare, defend estimate,
judge, predict, rate, core, select, support, value, evaluate.

Below are the six question categories as defined by Bloom.

 KNOWLEDGE
o remembering;
o memorizing;
o recognizing;
o recalling identification and
o recall of information
 Who, what, when, where, how ...?
 Describe 

 COMPREHENSION 

o interpreting;
o translating from one medium to another;
o describing in one's own words;
o organization and selection of facts and ideas
 Retell... 

 APPLICATION 
 o problem solving;
o applying information to produce some result;
o use of facts, rules and principles
 How is...an example of...?
 How is...related to...?
 Why is...significant? 

 ANALYSIS 

o subdividing something to show how it is put together;

o finding the underlying structure of a communication;
o identifying motives;
o separation of a whole into component parts
 What are the parts or features of...?
 Classify...according to...
 Outline/diagram...
 How does...compare/contrast with...?
 What evidence can you list for...? 

 SYNTHESIS 

o creating a unique, original product that may be in verbal form or may be a

physical object;
o combination of ideas to form a new whole
 What would you predict/infer from...?
 What ideas can you add to...?
 How would you create/design a new...?
 What might happen if you combined...?
 What solutions would you suggest for...? 

 EVALUATION 

o making value decisions about issues;

o resolving controversies or differences of opinion;
o development of opinions, judgements or decisions
 Do you agree...?
 What do you think about...?
 What is the most important...?
 Place the following in order of priority...
 How would you decide about...?
 What criteria would you use to assess...?

OBJECTIVES

 To provide right information and education towards behavior change through group
seminars and individual conselling.
 To carry out free HIV testing after counseling and follow up after testing PLWHA.
 To provide home based palliative and remedial care for AIDS patients.
  To train trainers, peer educators and community volunteers so as to follow up the giving
of right information to the community as well as caring of the AIDS patients among
them, collectively with respective relatives.
 To rehabilitate, to educate and to provide available welfare assistance for the most needy
orphans and HIV/AIDS affected families.

Introduction of Airtel

IT was Established in 1985, Bharti (Airtel) has been a pioneering force in the Telecom
Sector. Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first
private telecom services provider with a footprint in all the 23 telecom circles. The businesses at
Bharti Airtel have been structured into three individual strategic business units (SBU’s) -
Mobile Services, Airtel Telemedia Services & Enterprise Services.

 Bharti Airtel  -
 It is one of India's leading private sector providers of telecommunications services based
on an aggregate of 66,689,943 customers Approx 64,370,434 GSM mobile subscribers.
Approx 2,319,509 Bharti Telemedia subscribers. Bharti has recently entered into retail
business as Bharti Retail Pvt. Ltd.
 Factsheet
Name : Bharti Airtel Limited Business Description :

 Provides mobile, telemedia services (fixed line) and enterprise services (carriers &
services to corporates)

 Established : July 07, 1995, as a Public Limited Company Proportionate Revenue : Rs.
184,202 million (year ended March 31, 2007-Audited)Rs. 117,255 million (year ended
March 31, 2006-Audited) Shares in Issue : 1,897,148,464 as at June 30, 2007

 Listings :
 The Stock Exchange, Mumbai (BSE), The National Stock Exchange of India Limited
(NSE). Market Capitalisation : Market Capitalisation(as on January 16, 2009) Approx.
Rs. 1,201 billion Closing BSE share price = Rs. 632.85 Customer Base : 64,370,434
GSM mobile and 2,319,509 telemedia customers (Status as at month ended April 30,
2008) Operational Network : Provides GSM mobile services in all the 23 telecom circles
in India, and was the first private operator to have an all India presence. Provides
telemedia services (fixed line) in 94 cities in India.

 Director profile

 Sunil Bharti Mittal is the chairman and group managing director of Bharti Tele-
Ventures.He is a graduate of Punjab University and completed the owner/president
management program at Harvard Business School in 1999. Sunil started his career at a
young age of 18 after graduating from Punjab University in India and founded Bharti,
with a modest capital, in the year 1976. Today, at 49 he heads a successful enterprise,
amongst the top 5 in India, with a market capitalization of over US$ 40 billion and
employing over 30,000 people.

 Business
Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first
private telecom services provider with a footprint in all the 23 telecom circles. The
businesses at Bharti Airtel have been structured into three individual strategic business
units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The
mobile business provides mobile & fixed wireless services using GSM technology across
23 telecom circles
  Airtel Telemedia Services business offers broadband & telephone services in 94 cities.
The Enterprise services provide end-toend telecom solutions to corporate customers and
national & international long distance services to carriers. All these services are provided
under the Airtel brand

 Business Divisions
 Share Price
BSE (Bombay stock exchange) Price 632.85 NSE (national stock exchange) Price 634.75
Bharti Airtel offered 185,336,700 equity shares in the initial public offering (IPO) and
raised Rs 8,340.15 million through this process. The equity shares of Bharti Airtel are
currently listed on National Stock Exchange of India Limited (NSE) and The Stock
Exchange, Mumbai, (BSE).

 Partners
The company has a strategic alliance with SingTel The company’s mobile network
equipment partners are Ericsson and Nokia. In the case of the broadband and telephone
services and enterprise services (carriers), equipment suppliers include Siemens, Nortel,
Corning, among others.

 Vision

By 2010 Airtel will be the most admired brand in India:

 Loved by more customers

 Targeted by top talent
 Benchmarked by more businesses

To realize its vision, Bharti Airtel has identified eight business focus areas

 Ensuring a consistently delightful brand experience at every touch point.

 Aligning internal as well as customer facing processes
 Harnessing IT for both customer & internal benefit
 Leading industry innovation through user friendly products and services
 Extending our network while ensuring a world class customer experience.
 Building a best in class leadership team that nurtures talent at every level.
 Creating benefit through economies of scale.

 Building one integrated business, leading to higher synergies and efficiencies 

 Mission
company will meet the mobile communication needs of his customers through Error- free
 service delivery Innovative products and services Cost efficiency Unified Messaging
Solutions

 Board of Directors
The board of directors of the Company has an optimum mix of executive and non
executive directors, which consists of two executive and twelve non-executive
directors.The Chairman and Managing Director, Mr.Sunil Bharti Mittal, is an Executive
Director and the number of Independent Directors on the Board is 50% of the total board
strength.

 Corporate Responsibility at Bharti Airtel To be responsive to the needs of our customers

To trust and respect our employees To continuously improve our services – innovatively
and expeditiously To be transparent and sensitive in our dealings with all stakeholders

 Responsibility towards employees

Employees is one of the most important drivers of growth and success for any
organization is its people. At Bharti Airtel, his ‘Mantra’ for employee delight focuses on
5 Ps – People, Pride, Passion, Processes and Performance

 Awards and Recognitions

Bharti Airtel has won the CNBC-TV18 India Business Leader Award for the Outstanding
Company of the year, 2007 Bharti draws top honours at the NDTV Profit Business
Leadership Awards 2007 Bharti Airtel Ranked 3rd on Shareholder Returns in
BusinessWeek IT 100 List

Organisation Structure 
As an outcome of a restructuring exercise conducted within the company; a new integrated
organizational structure has emerged; with realigned roles, responsibilities and reporting
relationships of Bharti’s key team players. With effect from March 01, 2006, this unified
management structure of  'One Airtel' will enable continued improvement in the delivery of the
Group’s strategic vision.

   
Bharti Airtel - Organization Structure
Big business activities

Airtel is one of the most prominent telecom companies in the world with its services spanning 19
countries in South Asia and Africa. It has a number of firsts to its credit which has positioned it
much ahead of its competitors. It’s bouquet of fixed – line services, mobile services and also
broadband have positioned it in a league of its own.

These statistics are a pointer of its growing dominance over others –

 140+ million subscribers as of July 2010 (Vodafone comes way behind at 111 million
subscribers)
 World’s third largest single country operator and fifth largest telecom operator in the
world
 First Indian telecom operator to achieve the Cisco Gold certification for good
competency, service, support and customer satisfaction standards
 First mobile telephony company   to outsource everything except marketing, sales and
finance

It is the last point which made me thinking. This has turned out to be the reason for the wide gulf
between the best and the rest.

This made me understand and analyse as to what Airtel really did.

Airtel outsourced their IT processes to IBM, entire network operations to Ericsson and Siemens
along with Alcatel Lucent recently and the transmission towers to another company

So what did this initiative bring for them?

It reduced has their costs considerably and they were able to acquire more customers and were
able to pass on these savings to the customers instead of the shareholders and this increased their
customer base even more and they again followed this pattern

Airtel was also able to differentiate themselves easily from the rest in the market who were and
have been in the RED for a long period of time   . Being in a position where they reduced their
costs considerably, they had the opportunity to control the market and introduce various
initiatives without being majorly affected in terms of revenues / profits.

Airtel has done this successfully in India and is now on a mission to implement the same in
Africa. It has embarked on a number of initiatives –
 o Airtel paid US $10.7 billion to acquire Zain, the Kuwait based mobile telephone
company’s operations in 15 African countries. This has given it a strong chance of
increasing its operational base
o It is betting on opportunities in Africa where the mobile penetration level is less
than 32% which is much lesser than India and there are fewer competitors
o It has outsourced its IT to IBM for 10 years and is looking for prospective
vendors to outsource its network operations
o It has hired Ogilvy for its marketing, branding and PR activities across the
continent

But the biggest challenge facing it currently is the different cultures, demographics and habits of
people in the 15 different African nations. Could constant change of names from Kencell, Celtel,
Zain and finally Airtel really change people’s perceptions of a telecom provider?

Only time will tell. But till then we can be conten.

Bharti Airtel outsources customer care

Bharti Airtel has outsourced IBM, Tech Mahindra and Spanco for providing customer care services in the
16 African countries where the telco has a presence following its acquisition of Zain Telecom early this
year, writes The Times of India.

An agreement is expected to be finalised soon, Bharti Airtel said in a statement, declining to

give financial details on the deal. As per the agreement, Bharti Airtel – which owns and operates the Zain
brand in 16 countries across Africa – will outsource core customer services to these three firms,
including call centre and back office processes.
"The outsourcing of customer service operations will play a key role in making Bharti Airtel competitive in
Africa as it focuses on making mobile communications affordable," the company adds.

Thanks