“A STUDY ON SERVICE MARKET WITH RESPECT TO PEST

CONTROL SERVICES”
at

RENTOKIL INDIA PVT. LTD.

ADYAR, Chennai.

A final project submitted to the

University of Madras

In partial fulfillment of the requirements for the award of

Master of Business Administration

Submitted by

I.THAJMAL HUSSAIN
(Reg.No.MA80776)

Under the guidance of

Mr. M.S. Vijaya Rao
Lecturer

NEW COLLEGE INSTITUTE OF MANAGEMENT

(Affiliated to University of Madras)
#87, Peters road, Royapettah, Chennai - 600 014.
April-2010
 NEW COLLEGE INSTITUTE OF MANAGEMENT
(Affiliated to University of Madras)
#87, Peters road, Royapettah, Chennai - 600 014.
April-2010

CERTIFICATE

This is to certify that the dissertation titled “A STUDY ON SERVICE MARKET WITH RESPECT
TO PEST CONTROL SERVICES” submitted by Mr. THAJMAL HUSSAIN.I. (Reg. no: MA80776)
in partial fulfillment of the requirements of the Post Graduate Degree course in Masters of Business
Administration (M.B.A) for the academic year 2008-2010 in the subject of Marketing is the original work
of the above candidate.

Mr. M.S. Vijaya Rao

GUIDE
 DECLARATION

I, THAJMAL HUSSAIN.I. (Reg. no: MA80776) Bonafide student of Business Studies, New College
Institute of Management, affiliated to University of Madras hereby declare that Project entitled “A
STUDY ON SERVICE MARKET WITH RESPECT TO PEST CONTROL SERVICES” was
prepared towards the partial fulfillment of Master of Business Administration (M.B.A) final year Degree
course from the University of Madras. The report was prepared by my own effort and it has not been
produced earlier towards the award of any other degree or diploma from the same university.

PLACE : Chennai Signature

DATE : (I.THAJMAL HUSSAIN)

This page company letter pad

 format

14.07.2010

TO WHOM IT MAY CONCERN

This is to certify that Mr.I.Thajmal Hussain, student of I year MBA, from New College Institute of
Management, Chennai has successfully completed his “ market Research Project on Indica” from 18th
may till date, in our organization. He has submitted the report as per the requirements. Science the project
involved confidential concepts & data, he should not divulge or use his findings anywhere outside
Cavinkare.

We Wish him all success in his future career.

Amit Garg

Product manager
 ACKNOWLEDGEMENT

First and the foremost wishes, I would like to thank the ALMIGHTY for the blessings to
complete this project successfully.

I owe my sincere thanks to Dr. Balasubramanian, Director (Academic) and C.Kaleemulah,

Principal of New College Institute of Management, Chennai for their advice to carry out this
project

It is with immense pleasure and respect that I express my deep sense of gratitude to

Mr. Rajeev Kumar Marketing Manager for his valuable technical inputs, marketing methods,
constant encouragement, care and inspiration throughout the period of my project work.

I express my deep sense of gratitude to my guide Mr. M.S. Vijaya Rao, Lecturer, New College
Institute of Management for his valuable guidance and who has always been the source for
visualization and presentation for this project.

I express my deep sense of gratitude to my guide Mr. B.Siva Librarian , New College Institute
of Management for his valuable guidance and who has always been the source for Books and
journals for this project.

I owe my sincere thanks to other teaching as well as non teaching staff of New College Institute
of Management for their constant encouragement and guidance through out the project.

I wish to thank Mr. Irfan Hussain, iCABS champion, Mr. Anish Philip, Business Development
Executive, Mrs. Sharmila Joseph, Sales support and Miss Revathi, Field Biologist for their
valuable help and support during my project work.

I would like to express my deepest sense of gratitude to my family members and my best
friends, who remain constant source of encouragement and inspiration throughout my life and
academic career.
 CONTENTS

TITLE PAGE NO.

ABSTRACT i

LIST OF TABLES ii

LIST OF CHARTS iii

LIST OF FIGURES iv

CHAPTER I 1 – 26
1 INTRODUCTION

CHAPTER II 27 - 30
2. OBJECTIVE & SCOPE OF THE STUDY

CHAPTER III 31 - 35
3. REVIEW OF LITERATURE

CHAPTER IV 36 - 37
4. RESEARCH METHODOLOGY

CHAPTER V 38 - 70
5. DATA ANALYSIS & INTERPRETATION

LIST OF TABLE
TABLE NO. TITLE PAGE NO.

1 Growth in service sector globally 1

2 Turnover of the company 16

3 Key people behind Rentokil 17

4 Awareness level for pest control services 38

5 Total number of users and non users 39

6 Service provider’s share in the market 40

7 Area under pest control 41

8 Problem faced out of pests 42

9 Treatment used for pest problem 43

10 Frequency of treatment 44

11 Amount spent on pest control services per month 45

12 Approaching the service provider 46

13 knowing the service provider 47

14 Nature of discussion with service provider 49

15 Evaluation of service provider 50