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Marketing Management Ismail Industries
Marketing Management Ismail Industries
Marketing Management Ismail Industries
MAM ISMA
PRESENTED BY
ALMAS AMIR ALI
MEHWISH ALI AKBER
MARINA KHAN
ALINA SHAH
CHOCOLATE CHIP
'ISMAIL INDUSTRIES LIMITED'
o Quality
o Taste
o Raw Material
COMPETITORS
MARKET SHARE
SEGMENTATION
They worked on two segments:
o Demographically
o Geographically
TARGET MARKET
They have targeted the mothers through their
children because children are the influencers and
mothers having the purchasing power .
PRODUCT
• Their product is classified as consumer product as it has no intermediates.
• Bisconni offers convinence goods.
• Price and quality of the product is always compared.
• Their product includes
chocolate chip
flo
crux
novita waffers
Chocolatto
PRICE
Their products are normal price.
Intensity of distribution
OPPORTUNITY:
To explore our export market extensively
Changing consumer buying patterns
More focus towards quality brands
SWOT ANALYSIS CONT..
THREATS: