SERVICE

SECTOR
MANAGEMENT
SEMESTER – V
GROUP NO - 4

Submitted to -
Prof. R. Subramanian
GROUP MEMBERS

NAME ROLL NO.

 Deepika Kokane 14
 Asha Mishra 19
 Halim Fatima Siddiqui 34
 Sarika Singh 36
 Deepika Walia 43
 Ankita Singh 45
ELITE RESORT
ELITE RESORT
INTRODUCTION
Hotel Description
Location
Facilities
Accommodation
Dining
Toy Train
 4P’S OF MAKETING

1.

• There are 5 levels of product:

1. Core Service
2. Basic Service
3. Expected Service
4. Augmented Services
5. Potential Services
2. PRICE

Government Policy

Costs Demand

PRICE

Corporate Competitor
Objective reactions
Barriers
in Industry
- technology
- exit barrier
(Breakfast, Lunch, Afternoon Tea and Dinner is inclusive)

 Room Type Occupancy INR Rates

 Standard  Single 5700
 Standard  Double 7200
 Superior  Single 6600
 Superior  Double 7500
 Heritage Suite Single 7700
 Heritage Suite Double 8400
 Extra Person (Teenager / Adult) 2750
3.
  PLACE

Why Darjeeling

Climate - Darjeeling

How To Get There - Darjeeling

 4. PROMOTION

Promotion is the communication tool of the service

to target the customers- to make promises as well as
to position themselves in their mind.
BLUEPRINT OF HOTEL
INDUSTRY

BLUE PRINT
 PHYSICAL EVIDENCE
The evidence of
service
Physical evidence
(A) Physical facilities
(B) Physical setting
(C) Social setting
 TEN QUALITY
DIMENSIONS
1) Consistency
2) Concern
3) Competency
4) Contact
5) Courtesy
6) Communication
7) Creditability
8) Confidentiality
9) Customer knowledge
10) Tangibles
MANAGING DEMAND
MANAGING SUPPLY
CONCLUSION
THANK YOU