Cisco Systems Case Analysis

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Essay Details

 Date: July 14, 2001

 Level: University, Master's
 Grade: Unspecified
 Length: 4 pages (1102 words)
 Keywords (db):
cisco systems, networking industry, networking devices, internet networking,
advertising expenditure, market sectors,  ...

Businesss Research Papers

“ As a leader in Internet networking devices and services, Cisco Systems is facing the threat
of losing its strong market share to competitors that are entering its sector. The new
companies entering the networking industry are brands that are well recognized and
established in other areas. Because Cisco does not have strong brand recognition with smaller
and mid size customers, Cisco's bottom line is at risk as the competitors attract those
customers that are new to the market. To combat this problem Cisco has two options: one is
to increase advertising expenditure to promote Cisco's name to new customers and build
current customer confidence, and the other is to enter new markets, such as ... ”

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“ ... abilities. One of Cisco's greatest challenges will be to continue to create new and relevant
services to appeal to its customers. Advertising alone cannot help Cisco spread into new
markets; it will merely attempt to save Cisco's current market share and market segment. The
proposed mergers and acquisitions will, however, allow Cisco to enter the new emerging
markets. This is particularly relevant in light of the new trend towards internet-based
communications. With the possibility of moving data, voice, and video through networks on
the near horizon, it is imperative that Cisco expands into these markets. From this
perspective, it is most beneficial for Cisco to merge with other companies ”

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