Microsoft India

The Xbox 360 came to India with 100,000 pre bookings.

Due to the Xbox 360 being one of the first consoles to have been officially launched in the
country, it initially found tough sales. However, its sales figures have reportedly been on the
rise since the launch of the Playstation 3 in the country. Though company executives have
been reluctant to divulge the numbers and sales figures, industry insiders estimate that the
console manages to move about 3000 units per month, thus accounting for 12.5% of the
monthly gaming hardware sales in India.

Sales picked up briefly after the launch of Halo 3 and Grand Theft Auto IV, though the
launch of the latter seems to have benefited the Playstation 3 in India more than the Xbox
360.

It is currently estimated that the console has sold about 250,000 units in the country since its
launch in September 2006[29].

Xbox LIVE was launched in late 2006[29], and as with the console, initially it was greeted
with lukewarm response. However, now it has become one of the console's main selling
points.[30] As of September 2009, India is the only (Officially Launched) country not having
Xbox 360 Elite in its selling lineup. Although The Elite Model was launched officially in
2007 as a Limited Edition, It was quickly vanished due to the lack of movement in sales.
Heavy pricing was the major reason behind this since the Elite System was priced at Rs.
34990/- (US$700)
Microsoft launches new 250 GB Xbox 360 console in India

•Technology for future, the new Xbox 360 is Kinect ready

•It’s sleeker, smaller, quieter, designed with built in WI-FI, priced at an Estimated Retail
Price (ERP) of 21, 990.

Thursday, August 26, 2010: Delivering on the promise of providing the best gaming and
entertainment experience, Microsoft today launched its new 250 GB Xbox 360 console. This
next gen console is here today and ready for tomorrow with a brand new, leaner machine in
an all new black gloss finish. A futuristic console built keeping in mind the changing needs of
the consumer and ever-changing technology, the new 250GB Xbox 360 console is ready for
the controller-free experiences of the much anticipated Kinect launch scheduled later in the
year.

The New 250GB Xbox 360 console will be available at all leading organized retail stores
across the country at an estimated retail price of Rs 21,990.

Powered with in-built Wi-Fi, large disk space that enables you to store more games on the
console and connectivity to Xbox LIVE, ensures the best connected gaming experience with
the new 250 GB Xbox 360.

The massive hard drive is perfect for downloading and storing, games, game add-ons, music
and more. The new Xbox 360 console has a sleek design with a quieter operation, better
cooling and touch-sensitive power button. The new console comes with five USB ports with
one dedicated Kinect port and an onboard optical digital audio.

Speaking on the occasion, Ashim Mathur, Director Marketing, Entertainment & Devices
Division, Microsoft Corporation (India) Pvt. Ltd., said, “The new 250 GB Xbox 360 console
will bring about a paradigm shift in the way gaming is perceived in India as it comes
prepared for the future.” He further added, “With this new Xbox 360 launch, we are enabling
our customers with the best connected experience making gaming more entertaining and
interactive. With more storage space one can store many more blockbuster games on the
console itself and can also connect with others on Xbox LIVE, the world’s largest gaming
social network.”

You can also log onto www.microsoftstore.co.in and buy the new 250GB Xbox 360 console
online.

Become an Xbox 360 member on Facebook; www.facebook.com/xbox360india or meet us at

www.twitter.com/xbox360india and receive exciting new updates before anyone else!

About “250GB Xbox 360 Console”:

The new Xbox 360 console is a brand new, leaner machine in an all new black gloss finish.
Wi-Fi is built-in for easier connection to the world of entertainment on Xbox LIVE. It's ready
for the controller-free experiences of Kinect —you don't just play the game, you are the
game. With the huge hard drive you'll have plenty of space to store your favorite games.
Xbox 360 is more games, entertainment and fun.

Key Features of the new 250GB Xbox 360 console:

•Xbox 360 250GB Hard Drive: The internal 250GB hard drive allows you to save your
games, music, pictures, trailers, levels, demos, and other con tent available from Xbox LIVE
Marketplace.

•Built in Wi-Fi: The new Xbox 360 is the only console with 802.11n Wi-Fi built in for a
faster and easier connection to Xbox LIVE. Download games from Xbox LIVE Marketplace
in 1080p and 5.1 surround sound from anywhere in the house. Compatible with b/g/n
networks.

•Kinect ready: Coming this holiday, Kinect will make YOU the controller. With a dedicated,
specialized port, the Xbox 360 250GB is built to connect seamlessly with the Kinect sensor—
and have you up off the couch and into the world of Kinect in no time.
•Xbox 360 Wireless Controller: This award-winning, high-performance wireless controller
features the Xbox Guide Button for quick, in-game access to friends and music. It has a range
of up to 30 feet and a battery life of 30 hours on two AA batteries.

•Xbox 360 Headset: Strategize or trade taunts while playing games, and chat with your
friends on Xbox LIVE.

•Xbox 360 Composite A/V cable: Use your Xbox 360 on standard-definition televisions
using this connection over traditional composite connectors. Play high-quality audio with the
included stereo connector.

•Xbox LIVE: Xbox LIVE brings a whole world of entertainment possibility right to your
Xbox 360. Play with friends online and the ability to connect with friends on Facebook and
Twitter right on the best screen in the house.