INTERNET BANKING A TOOL

OF CRM FOR NEXT

GENERATION BANK

PRESENTED BY :
SUJOY DEB
ROLL NO:08DM078
PGDM(FINANCE)
TERM-V
KEY STATISTICS
Population of India-1150 million
Rural Population – 805 million
Internet users- 65 million
Internet penetration- (25-30)%

Source: IAMAI Report 2010

Internet Usage Purpose (Rural India)
Objective Of The Study
Study Internet Banking framework,
security issues, Transaction Processing.
Identification of potential customers and
deploying effective CRM practices.
Analyzing customers perception about e-
banking .
Strategies to convert suspect to prospect
customers
Issues identified in E-Banking
Security for Banking Transaction
Secure growth of E-Banking and E-
Commerce in India.
Authentication Framework
Security for internet Transaction
Relationship Hirarchy
CRM Measurement
Current value of customer
Share of customer
Best next product
Future value prediction
Attrition risk
Channel preference for communication

Source: Accenture Technology Lab

Thank You