ITC

(AFTER DIVERSIFICATION)

Submitted by:
Anshumali Mukul Singh
Ahsan Agha
INTRODUCTION

 The company was incorporated way back in 1910 under the

name IMPERIAL TOBACCO COMPANY OF INDIA LIMITED.
Soon it was renamed as I.T.C Ltd. in 1974.The company is
market leader in Indian cigarette business.
 ITC group is one among the largest private sector enterprise
in India with market capitalization of approx. $15 billions and
annual turnover of approx. $4.75 billions.
 ITC has a diversified presence in cigarettes, hotels,
paperboards, specialty papers, packaging, agricultural
products, branded apparel, packaged foods & confectionery,
greeting cards and other fast moving consumer goods
(FMCG). It employs more than 21,000 employees.
Some of the known brand names
Why Diversification?
 Indian rural and agri. market is 70% to other resources in
India ,but only 30 % of GDP is from agriculture sector . ITC
realized it that their cigarette business has a limit further
which they wont be able to tap profit and their expansion
plans. So diversification was needed in any case to build a
foothold in Indian market.
 FMCG bieng the fourth largest sector in the field which is
expanding at a very fast pace and it has huge potential ,
along with the benefit that it can be accrued by organizing the
existing fragmented market leading to concept of ‘one stop
shop’.
 Further India being one of the largest economies with the
benefit of its vast market ,it attracted ITC to expand its
operation in various areas of hospitality, FMCG ,Greeting
cards Branded Apparels etc.
 RESEARCH AREAS

 Their initiative in ‘chaupal sagar’ was an innovative cocept which

was originally drawn with the help of C.K.Prahlad (Fortune at the
bottom of pyramid) ,world re-known management guru.
 Use of information technology for the economic development of
rural communities.
 Fields with advantage of resources that are easy to tap.
 How can they achieve the position of market leader.
 To provide cheaper and more economic ways to attract customers
for their product.
 How can they exploit Indian FMCG sector as a whole due to
mounting income levels and changing lifestyles and aspirations of
people.
Cigarettes
 ITC is the market leader in cigarettes in India and has a wide
range of popular brands such as-
 Insignia
 India Kings
 Classic
 Gold Flake
 Silk Cut, Navy Cut
 Scissors, Capstan
 Berkeley
 Bristol and
 Flake in its cheap cigarettes portfolio.
Packaging
 ITC's Packaging & Printing Business is the country's
largest convertor of paperboard into packaging.
 It was set up in 1925 as a strategic backward
integration for ITC's Cigarettes business .
 It offers a variety of value-added packaging
solutions for the food & beverage, personal
products, cigarette, liquor, cellular phone and IT
packaging industries.
Hotels
 ITC entered the hotels business in 1975 with the
acquisition of a hotel in Chennai which was
rechristened Hotel Chola.
 Today ITC-Welcomgroup holds over 70 hotels is one of the
foremost hotel chains in India.
 Its group of hotels are well known as ITC group of
hotels.
 These hotels have redefined hospitality in a very
different way by offering fit to pocket cost to people
 They also provide facility of availing packages in
collaboration with various Airline services like
Kingfisher, Panama Airlines etc.
Paperboard, Greeting,
Gifting & Stationery
 In 1979, ITC entered the Paperboards business by promoting
ITC Bhadrachalam Paperboards. ITC's Paperboards business
has a manufacturing capacity of over 360,000 tonnes per year
and is a market leader in India across all carton-consuming
segments.
 . The Paperkraft designer stationery range consists of
notepads & multi subject notebooks in hard, soft covers &
multiple binding formats including spirals, wiros etc.
 The products known in this areas can be listed as-
 Paper Kraft
 Classmate
 ITC's Greeting & Gifting products include “Expressions” range
of greeting card
Safety Matches &
Aggarbattis
 ITC's brands of safety matches include iKno, Mangaldeep,
VaxLit, Delite and Aim.
 AIM is largest selling matches in India.
 ITC has launched Mangaldeep brand of Aggarbattis with a
wide range of fragrances like Rose, Jasmine, Bouquet,
Sandalwood, Madhur, Durbar, Tarangini, Anushri, Ananth and
Mogra.
 Mangaldeep is also being exported to USA, UAE, Bahrain,
Nepal, Singapore, Malaysia, Oman and South Africa.
 ITC exports premium brands of safety matches to markets
such as Europe, Africa and the USA
Lifestyle Retailing
 ITC entered the Lifestyle Retailing business with
the Wills Sport range of international quality
relaxed wear for men and women in 2000.
 Wills Lifestyle chain of exclusive stores later
expanded its range to include Wills Classic formal
wear (2002) and Wills Clublife evening wear
(2003).Well-known brands related to them are –
 John Players
 Essenza Di Wills
Foods
 ITC made its entry into the branded & packaged
Foods business in August 2001 with the launch of
the "Kitchens of India" brand.
 Soon it expanded into Confectionery, Staples and
Snack Foods segments.
 ITC's brand in Food category include:
 Kitchens of India
 Aashirvaad
 Sunfeast
 Bingo!
 Mint-O and Candyman.
ITC INFOTECH
Company Overview

ITC Infotech, a global IT Services company, is a 100%

subsidiary of the USD 4.75 billion Indian conglomerate
ITC Ltd. ITC is rated among the World's Best Big
Companies, Asia's 'Fab 50' and the World's Most
Reputable Companies by Forbes magazine, and
among India's Most Valuable Companies by Business
Today.
Some more info
 Profiled by Forrester Research as a Leading Tier 2 vendor, ITC Infotech combines
its experience across various industry sectors with world class capabilities in
technology to deliver ‘business-friendly solutions’ in five verticals:

 * Banking, Financial Services & Insurance (BFSI)

 * Consumer Packaged Goods (CPG) & Retail
 * Manufacturing & Engineering services
 * Travel, Hospitality & Transportation
 * Media & Entertainment

 Based in the picturesque ITC Infotech Park that sprawls across 35 acres in the
heart of Bangalore city, and through its wholly owned subsidiaries in the UK and
the US, ITC Infotech services Fortune-listed clients across North America and
Europe.

 A sharp domain focus ensures that IT and ITeS delivery always places business
needs ahead of technology. The technology delivery teams leverage the domain
knowledge to engineer business solutions, using CMM Level 5 processes for
offshore service delivery.
OTHERS
 ITC's International Business Division (IBD) is the
country's second largest exporter of agri-products.
ITC exports Feed Ingredients (Soyameal), Foodgrains
(Rice, Wheat, Pulses), Coffee & Spices, Edible Nuts,
Marine Products, and Processed Fruits.
 The e-Choupal model of ITC has been very effective
in tackling the challenges posed by the unique
features of Indian agriculture, characterised by
fragmented farms, weak infrastructure and the
involvement of numerous intermediaries, among
others. ITC's e-Choupal won the Stockholm Challenge
2006 award is for using information technology for
the economic development of rural communities.
CONCLUSION
1. ITC being one of the most innovative companies present in
the market right now with its strong presence in every sector
is targeting in both cigarette and its non-cigarette business, is
moving at a very fast pace and we think it is one of the best
runned organizations.
2. Marketing strategies implemented by ITC are really
appreciable ,ITC didn’t left chance to exploit the market
scenario in this time of competition.
3. According to the market researches and contribution to social
environment .ITC has a very bright future ahead ,nodoubt it’ll
be among the biggest enterprises from India representing it
on global market.