Best Global Brands

2010 rankings

Previo Bran
Chan
us d
Ran Country ge in
Rank Brand Sector Valu
k of Origin Brand
e
Value
($m)

United 70,4
1 1 Beverages 2%
States 52

United Business 64,7

2 2 7%
States Services 27

United Computer 60,8

3 3 7%
States Software 95

United Internet 43,5

4 7 36%
States Services 57

United 42,8
5 4 Diversified -10%
States 08

United 33,5
6 6 Restaurants 4%
States 78

United 32,0
7 9 Electronics 4%
States 15

29,4
8 5 Finland Electronics -15%
95
 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

United 28,7
9 10 Media 1%
States 31

United 26,8
10 11 Electronics 12%
States 67

26,1
11 8 Japan Automotive -16%
92

25,1
12 12 Germany Automotive 6%
79

United 23,2
13 13 FMCG 2%
States 98

United Business 23,2

14 14 5%
States Services 19

22,3
15 15 Germany Automotive 3%
22

21,8
16 16 France Luxury 4%
60

United 21,1
17 20 Electronics 37%
States 43

United 19,9
18 17 Tobacco 5%
States 61
 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

South 19,4
19 19 Electronics 11%
Korea 91

18,5
20 18 Japan Automotive 4%
06

16,1
21 21 Sweden Apparel 5%
36

United Business 14,8

22 24 9%
States Services 81

United 14,0
23 23 Beverages 3%
States 61

United Financial 13,9

24 22 -7%
States Services 44

United Sporting 13,7

25 26 4%
States Goods 06

Business 12,7
26 27 Germany 5%
Services 56

Switzerla 12,7
27 25 Beverages -4%
nd 53

Home 12,4
28 28 Sweden 4%
Furnishings 87
 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

United Financial 12,3

29 37 29%
States Services 14

United 12,2
30 30 Alcohol 4%
States 52

United Transportati 11,8

31 31 2%
States on 26

United Financial 11,5

32 32 10%
Kingdom Services 61

11,4
33 33 Japan Electronics 10%
85

11,3
34 29 Japan Electronics -5%
56

United 11,0
35 34 FMCG 6%
States 41

United Internet 9,66

36 43 23%
States Services 5

United Financial 9,37

37 38 1%
States Services 2

8,99
38 39 Japan Electronics -2%
0
 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

8,97
39 40 Canada Media 6%
6

United Financial 8,88

40 36 -13%
States Services 7

United 8,88
41 35 Electronics -14%
States 0

Netherlan 8,69
42 42 Electronics 7%
ds 6

United Internet 8,45

43 46 15%
States Services 3

8,34
44 41 Italy Luxury 2%
6

7,98
45 44 France FMCG 3%
1

United 7,53
46 48 FMCG 4%
States 4

United Business 7,48

47 45 -3%
States Services 1

7,46
48 50 Spain Apparel 10%
8
 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

7,31
49 47 Germany Diversified 0%
5

United 7,19
50 49 Automotive 3%
States 5

United 6,91
51 52 FMCG 6%
States 9

United Financial 6,91

52 57 8%
States Services 1

6,89
53 55 Germany Automotive 6%
2

6,76
54 63 Canada Electronics 32%
2

United 6,71
55 54 Media 3%
States 9

Financial 6,69
56 53 France 3%
Services 4

Switzerla 6,54
57 58 FMCG 4%
nd 8

6,36
58 60 France FMCG 7%
3
 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

United 6,10
59 56 Electronics -5%
States 9

United 5,84
60 61 Restaurants 2%
States 4

United 5,77
61 N/A Beverages 0%
States 7

Sporting 5,49
62 62 Germany 2%
Goods 5

5,46
63 65 Germany Automotive 9%
1

United 5,07
64 67 FMCG 3%
States 2

South 5,03
65 69 Automotive 9%
Korea 3

United Internet 4,95

66 64 -3%
States Services 8

Financial 4,90
67 81 Germany 28%
Services 4
 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

Financial 4,84
68 N/A Spain 0%
Services 6

4,78
69 70 France Luxury 4%
2

United 4,70
70 66 Diversified -6%
States 4

United 4,53
71 71 FMCG 3%
States 6

4,40
72 74 Germany Automotive 4%
4

4,35
73 75 Japan Electronics 3%
1

United Financial 4,21

74 N/A 0%
Kingdom Services 8

United 4,15
75 80 FMCG 8%
States 5

United 4,12
76 76 Luxury 3%
States 7

4,05
77 77 France Luxury 2%
2
 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

United 4,03
78 N/A Alcohol 0%
States 6

4,02
79 82 France Alcohol 7%
1

Switzerla Financial 4,01

80 N/A 0%
nd Services 0

Netherlan 4,00
81 92 Energy 24%
ds 3

United Financial 3,99

82 94 26%
States Services 8

United 3,97
83 79 Restaurants 2%
States 3

United 3,96
84 78 Apparel 1%
States 1

3,84
85 N/A Mexico Alcohol 0%
7

Switzerla Financial 3,81

86 72 -13%
nd Services 2

3,73
87 86 Germany FMCG 5%
4
 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

United Computer 3,62

88 95 15%
States Software 6

United 3,62
89 84 Alcohol -2%
Kingdom 4

United 3,58
90 N/A Diversified 0%
States 6

3,56
91 88 Italy Automotive 1%
2

United 3,55
92 N/A Alcohol 0%
Kingdom 7

Netherlan 3,51
93 N/A Alcohol 0%
ds 6

Switzerla Financial 3,49

94 N/A 0%
nd Services 6

3,44
95 89 Italy Luxury 4%
3

3,40
96 91 France FMCG 5%
3

97 90 United Restaurants 3,33 2%

 Bran
Chan
Previo d
Ran Country ge in
us Brand Sector Valu
k of Origin Brand
Rank e
Value
($m)

States 9

United 3,28
98 73 Automotive -24%
States 1

United 3,24
99 100 FMCG 5%
States 1

United 3,11
100 98 Luxury 0%
Kingdom 0