CHETHAN KRISHNAN

Bmw - Company Profile

 Bayerische Motoren Werke or Bavarian Motor Works

 Founded in 1917 by Karl Friedrich Rapp

 Tenth largest car manufacturers in the world

 BMW, MINI and Rolls-Royce

 It has a strong market position in the motorcycle sector too

 Operates a successful financial services business

 Aims to generate profitable growth and above-average returns

 The company’s brand is extremely strong and is associated with high
performance, engineering excellence and innovation

 It is cited as one of the ‘best’ in the world

 They Launches a stream of innovative products as part of its battle with

German peer Mercedes to be the world’s largest luxury car maker
Bmw - Competitors

 Mercedes-Benz

 Audi

 Jaguar

 Lexus

 Cadillac

 Lincoln
Bmw - Customers

“ The Person that appreciates , and is willing to pay for , the Ultimate Driving
Machine ”
Bmw - Process Simplification

 Frequent Production Changes

 Process Variety

 Process Flexibility

 Process Focus

 Research & Development

 Employee Training & Empowerment

 Preventive Maintenence
Bmw - Human Resources

 Human Resources plays a crucial role

 Specific Goals & Objectives

 Contributors to Organizational success

 Goal of HRM for BMW is to restructure and improve their markets

 Include fresh and excellent products and prioritizing the industry

 Activities like recruitment, development and training, appraisal , reward

systems , control and feedback mechanisms
 The McKinsey 7 'S' model is often used to identify all the areas such as
Structure, Style, Staff that make up an organisation .

 Equal opportunities and none sexual discriminating culture

 Supports young female executives and gives females insight into the field of
technology

 Bmw Group's Trainee Promotion Programme (TPP) provides the perfect

combination of theoretical studies and practical work

 Bmw Group trainees receive many benefits in addition to their pay, other
social payments such as holiday and Christmas bonuses, meal and travelling
expenses subsidies, health programme

 It does not see its staff as a cost factor but as an essential performance factor
 As a future-oriented company, Bmw seek to pursue an exemplary, creative
and associate-oriented human resources policy

 Large British companies are fond of declaring that 'people are our most
important asset'.
 THANK YOU

CHETHAN KRISHNAN