AMAN HEGDE

RAHL PAREKH
RAUVIJ RAJPUT
 The process of developing new core product
or service , augmenting them to construct
market offering and bringing them to market.
 It can strengthen the firm’s market position
 It can improve the firm’s resource utilization
 It can be vehicle for org. enhancement and renewal

 Technology strategy : what knowledge and know

how resource the firm require, how it will maintain
and how it translate into market advantage for the
form.
 There are 2 ways of goals
1. Overall goals

2. individual goals
 The requirement is development project to
advance the co.’s capabilities
 Second is carefully plan which series of project to
undertake and how to carry them
 after completing each project analyze it to found
out what achieve and what fail and learn from it
 With development efficiency and speed to market
is also requires
 Development speed to market i.e from starting to
end what time it take
 Product cost i.e all cost incured
 Product performance i.e how well it working
 Development program expense i.e outsource and
other
 Newness map
 cannibalization
 Collective set of projects will accomplish the
development goals and objectives and build org.
capabilities

1. Mapping the kind of development project

 How the firm will allocate resource varying kind of
project
 Derivative project : initiatives towards cost
reduction in existing product, adding product line
or subtracting product line
 Breakthrough project : different from previous
generation
 Platform project :
 Research and development project : inventing new
science or capabilities and know how.
 Alliance and partnership project :

2. Making capacity decision

 To start and complete project wit resource
 Decision make as per capacity
 Need to reduce number of project being done at a
time
 Postpone project
 Need to resequence
3. gaining critical skills and capabilities
 Three aspect will work to completer project
 Technical knowledge
 cross functional cooperation
 Project leadership
 Also positioning among the candidate in different
department
 Concurrent engineering in realization strategy
where firm work on the process for making a
product while they are still in the process of
designing it