Institute of Public Enterprise

List of SIP Titles – PGDM-RM III-Semester [Class of 2011]

Roll No Name SIP TITLE

01 Ponnam Abhishek “A Study on Marketing Mix of Anchor Lights and Luminaries”, Anchor
Electricals Pvt Ltd, Secunderabad
02 Amit Kumar Sinha “Studying Distribution Channel and Promotional Strategies of Bingo, ITC”,
ITC Ltd, Secunderabad
03 G Anand Vijay Kumar “A Study on the Market Potential for the Rapid Prototyping Process and its
Application”, Vidhata Plastics India (P) Ltd, Hyderabad
04 Annie Patro “Content Development for Social Business Review (SBR) Flagship Publication
of Aadhaar Micro-Enterprise Solutions Trust”, Hyderabad
05 D Ashok Kumar “Brand Awareness With Reference to Deccan Cements Ltd”, Hyderabad
06 Ashutosh Jha “A Study of Launching a New Store – Suchitra Super”, Spencer’s Retail Ltd,
Hyderabad
07 G Chaitanya Reddy “Consumer Behaviour and Intend to Purchase (ITP) With Special Reference to
Airtel at Hyderabad”, Bharti Airtel Ltd, Hyderabad
08 Chandana Karlapudi “Customer Satisfaction – With Reference to Hyundai Initial Quality 2010,
Hyderabad”, The Nielsen Company, Secunderabad
09 K Chandra Sekhar “Market Research & Business Development of Grassroots’ Innovations”,
National Innovation Foundation, Gujarat
10 Deepshikha Singh “A Study on Social Media Strategy for Wipro Consulting Services” – Wipro
Infotech, Bangalore
11 Goutham Babu B “A Study on Market Structure of Brightex Bio-Photonics Private Limited With
Special Reference to Hyderabad”, Brightex Bio-Photonics Pvt Ltd, Hyderabad
12 Hari Prakash Avasarala “Brand Building in Rural With Special Focus on Pharmaceutical Industry”, Dr
Reddy’s Laboratories Ltd, Hyderabad
13 Harish Kumar V “A Peek Into the World of Advertising – An Insight into the World of Account
Planning and Client Servicing” – Ogilvy & Mather Advertising, Hyderabad
14 Hatwar Shyamprakash Babuji “Sales Promotion and Competitive Analysis With Special Reference to Sunder
Industries, Nagpur”
15 Irfanulla Khadri S “A Study on Outlet Expansion in Telecom Industry for IDEA With Special
Reference to Hyderabad”
16 B V S C Karthik “Study & Analysis of Awareness Levels & Barriers to Adoption of a New
Product-T24 Mobile”, Future Value Retail Ltd, Hyderabad
17 Karthik Gorthi “Scope of Novell Virtualization and Workload Management Solutions in the
Current Data Center Environment with Specific Reference to Hyderabad / AP
Market” – Redington, Hyderabad
18 Kishan B “To Understand the Current IT Infrastructure and Requirements of SMB’s and
Knowing Their Pain Areas”-Redington, Hyderabad
19 Kumar Abhishek “Comparative Study of Retail Sector and Detailed Analysis of a Manufacturing
Company for Identifying their Respective Consulting Requirements”, V N
Vision, Hyderabad
20 Lakshmi Siresha G “A Study on Inventory Management at Big Bazaar, L B Nagar”, Future Value
Retail Ltd, Hyderabad
21 P N Madhuri “A Study on Strategy Red (Indirect Route) of Hindustan Coca Cola Beverages
Pvt Ltd With Respect to Ameenpur Depot”, Hyderabad
22 Manasa G “A Study on Consumer Perceptions With Reference to Dealers of Toyota,
Hyderabad” The Nielsen Company, Secunderabad
23 Manu Mrinalini “Study of New Allied Business Opportunities at Various Retail Outlets in
Hyderabad-Sec Suggestions to Strengthen the Offerings Already Available at
Retail Outlets”, BPCL, Hyderabad
24 Mohd Imran Khan “A Study on Production Operations & Industrial Logistic Activities in the Steel
Plant & Inventory Management in Semis Yard of JSPL, Raigarh” [Jindal Steel
& Power Limited, Raigarh (Chattisgarh)]
25 B Naga Sai Kumar “A Study on Strategy Red (Direct Route) of Hindustan Coca Cola Beverages
Pvt Ltd With Respect to Ameenpur Depot”, Hyderabad
26 Nahalzama Mohammed “A Study on Promotional Activities of Solar Power Plant and Customer
Satisfaction Survey of Engineering Lab Equipment With Special Reference to
Cybermotion Technologies Pvt Ltd”, Hyderabad
27 Kaitha Pranay Reddy “A Study on Marketing of Anchor Fans”, Anchor Electricals Pvt Ltd,
Secunderabad
28 P Prashant “A Study on Promotion Strategies and Customer Satisfaction at Brand
Factory”, Abids, Hyderabad
29 K Praveen Kumar Reddy “Dealer Satisfaction of Nandi Pipes-A Brand of Sujala Pipes”, Sujala Pipes
Pvt Ltd, Kurnool
30 Pulkit Rungta “Search Engine Marketing Strategy & Research on Social Media as a
Marketing Tool” Indus Net Technologies, Kolkata
31 Pushpendra Kumar “How to Enhance Referral Leads from Existing Customers With Special
Reference to Hindustan Unilever Ltd”, Hyderabad
32 S Rahul Kumar “Retailers Behaviour and Brand Comparison of Network Providers With
Marketing Department at Bharti Airtel Ltd”, Hyderabad
33 S Ranga Reddy “A Study on Execution of Red and Effectiveness of Merchandising on Minute
 Maid Nimbu Fresh, Hindustan Coca Cola Beverages Pvt Ltd, Hyderabad
34 N Ravali Vaishnavi “A Study on Customer Satisfaction With Reference to Small Cars Segment at
Hyderabad”, The Nielsen Company, Secunderabad
35 Rohan Sharma “Study for the Scope of New Product(s) in Hindustan Unilever Ltd Water
Division (Pure It), Hyderabad
36 Ruchi Saxena “Advertising Agency’s Role in Transforming a Product into a Brand and the
Effectiveness of the Advertising Adopted by Vodafone”, Ogilvy & Mather
Advertising, Mumbai
37 Safare Naveen “A Study on Impact of Promotions on Customers at Big Bazaar”, Future Value
Retail Ltd, Hyderabad
38 K Sameera “A Study on Distribution and Warehousing of Urea at NFCL”, Hyderabad
39 Avula Sandeep “Vehicle Quality Survey With Reference to Two Wheeler Automobiles of TVS
Motors”, The Nielsen Company, Secunderabad
40 Boga Sandeep “Understanding Consumer Behaviour in Rural Market for Telecom”, Tata
Teleservices Ltd, Hyderabad
41 K Sandeep “A Study on Understanding the Increasing Needs of the Different Sectors of
Market from B2B Division Perspective With Special Reference to Samsung,
India”, Samsung India Electronics Pvt Ltd, Hyderabad
42 Sandeep Morishetty “Measure Readiness of Organizations in India for Deploying Technology
Based Tools in HR Process”, C & K Management Ltd, Secunderabad
43 D V N Santosh Pranav “Market Study of A C Motors With Special Reference to Kirloskar Electric
Company”, Hyderabad
44 Seshikanth Reddy Potlapalli “Supply Chain Management”, Heritage Foods (India)Ltd, Hyderabad
45 Shah Parth Dheerendrabhai “A Marketing Survey of Retailers Behaviour Towards Pure-It (HUL),
Hyderabad”
46 C Shilpika “Future of the Indian Pharmaceutical Industry”, Dr Reddy’s Laboratories
Ltd, Hyderabad
47 Gaddem Shilpa “A Study on Co-branding, In-store Promotional Strategies and a Research on
Customer Perception Towards Brand Factory”, Pantaloon Retail (India) Ltd,
Hyderabad
48 S Shivani “A Study on Instore Visual Merchandising and its Impact on Customers With
Special Reference to Spencer’s Retail Ltd”, Hyderabad
49 Smruthi Ranjan Das “A Study on Effectiveness of Kiosk-Based Sales Channel & Competitive
Analysis of “Pure It” (HUL), Hindustan Unilever Ltd, Hyderabad
50 Sri Harsha Gadiraju “A Study on Conducting Promotional Activities and Their Effect on Sales at
Discount Stores With Reference to Brand Factory”, Pantaloon Retail (India)
Ltd, Hyderabad
51 Bussa Srikanth “Marketing Mix of Anchor Lighting Products (CFL & FTL)”, Anchor
 Electricals Pvt Ltd, Secunderabad
52 S Srinivasa Mahant “A Study on Production Operations & Industrial Logistic Activities in the Steel
Plant & Inventory Management in Semis yard of JSPL, Raigarh”
53 B Srinivasa Phani Krishna “A Study on Brand Depth & Width of Flow GuardTM Pipes and Fittings in
Hyderabad, Lubrizol Advanced Materials India Pvt Ltd, Hyderabad
54 Suresh Kumar “Study on Factor Influencing in Selection of Business Newspaper”, Business
Standard Ltd, Hyderabad
55 K Suresh Kumar “A Study on Marketing Department Structure and its Function With Reference
to Deccan Cements”, Hyderabad
56 M Surya Teja “Sale of Tata Winger in BPO/Tour & Travel Segment”, Tata Motors Ltd,
Vijayawada
57 R Veena Bhargavi “Study on Instant Customer Engagement (ICE) and Marketing Strategies of
Uninor to Tackle Customer Dissatisfaction”, Unitech Wireless (South) Pvt Ltd,
Hyderabad
58 P Vishwas “Implementation of WEPO (Wipro Employee Privilege Offer) Initiative in
Corporates & Comparative Study of Wipro Consumer Care Products Over its
Competitors”, Wipro Ltd, Hyderabad
59 Viswam Pedada “A Study on Supply Chain Operations in Retail at Coromandel International
Ltd”, Hyderabad
60 K Ravi Kiran “Optimization of Revenues Through Innovative Marketing Strategies With
Reference to SCCL, Hyderabad
61 J Raj Kishore “By Products Marketing & Customer Relationship Management”,
Visakhapatnam Steel Plant, Visakhapatnam