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Questions
Questions
Long Questions
1.) Define Wholesaler and briefly explain the types of Wholesale institutions?
2.) Discuss the trends in Wholesaling and the Special Characteristics of high technology Marketing
Channel?
3.) What are the factors to be considered for deciding the location of the Manufacturing Plant?
Discuss the Importance of Materials management during this period?
4.) What is Marketing channel .Discuss the importance of Marketing Channel?
5.) How does a Marketing Manager Selects, a distribution channel? What are the various choices
available to him?
6.) What do you means by marketing intermediaries and briefly explain the types of
intermediaries?