MARKET SHARE OF COCA COLA

AND GOURMET COLA

GROUP MEMBERS
OBJECTIVE OF PROJECT
The objective of this project is to get hold of the market
share of gourmet cola in sense of its sales and to purpose a
strategy that would make coca cola capable to craspe
gourmet cola sales
 In May, 1886, Coca Cola was invented by Doctor John
BRIEF HISTORY Pemberton a pharmacist from Atlanta, Georgia

He accidentally hit the soda water spigot, adding

carbonated water to the syrup in the glass. The result was a
"happy accident": the invention of Coca-Cola
 MARKET SHARE

COCA COLA GORMACOLA

PRODUCT VOLUME VOLUME
2.25 LTR 9,63,432 -
1.5 LTR 22,18,936 3,00,936
500ML 71,57,723 8,57,313
250 ML (CRATES) 67,33,890 -
MARKET SHARE
In market currently coke is having a share of 53.09 , Pepsi
having 40.08 others 6.83

market share with respect to sales

pepsi
coca cola
others
REASONS OF GORMACOLA SALES
There are certain reasons why people are buying gorma cola
and it is all about its low price as compared with the high
priced global beverages like for instance coca cola and this is
the sole reason for its sales.
PURPOSED STRATEGY
The strategy that we are proposing is

“low cost strategic thrust”

SAMIA NAYAB
NO-FRILLS
Cost incurring on the suppliers, whole, sellers and retailers
can be reduced
AYESHA MIR
CHANGE IN PRODUCT DESIGN
Coke's should use the recipe of “Plant Bottle”
It is made from a blend of petroleum-based materials and
up to 30 percent of plant-based materials
M.WASEEM AKRAM
OPERATIONAL CHANGE
 extreme power breakage and sewer shortage of electricity
Using of solar cell panels
ABDUL HAMEED
SCALE OF ECONOMIES
Coca cola should expand its manufacturing operations in
Pakistan in order to reduce its cost per unit
CONCLUSION