Positioning strategies

Attribute positioning:The message highlights one

or two of the attributes of the product.

 The product has some attributes that it helps to remove adhesives, gum,
decals, labels, crayon, grease, marker, ink, shoe scuffs, tar, sap, and other
sticky gunk.
 XENIT removes the stuff that soap and water can't. XENIT even lifts dried
latex paint, lipstick, permanent marker, tar, grease, labels, and adhesives.

Benefit positioning:The message highlights one or

two of the benefits to the customer.

 The customers are getting benefit from the product as XENIT contains NO
soap or water. Instead, it contains more powerful ingredients like Citrus 66,
a natural cleaning solvent. Unlike most water-based cleaners that just lift
and carry dirt.
Use/application positioning: Claim the product as
best for some application.
 Hundreds of Uses In Home, Office, Garage, or Business .

 XENIT is such an amazing cleaner, you'll probably find yourself using it

everywhere you live, work, and play.  XENIT quickly removes labels,
decals, and adhesives from glass, wood, vinyl, and metals.

 XENIT removes shoes cuffs and heel marks from wood flooring and
greasy dirt from fabrics. 

User positioning:Claim the product as best for a

group of users.

Internal users:-
Internal users for xenit cleaner are womens (feminine group).

External users:-
External users for xenit cleaner are garage, offices.

Competitor positioning:Claim that the product is

better than a competitor.
Product category positioning:Claim as the best in
a product category.
Here's Why Enthusiasts prefer Xenit!

"XENIT easily cleans up road grime. It's the only product we've found at ML
Motorsports which will remove a rubber doughnut off the side of our race cars
after running speedways like Daytona or Talladega. It's the only product we use
to maintain the look of our equipment."

Quality/Price positioning:Claim best value for

price.

00000000000 Buy Single Cans -

Total Order Quantity Price per Item

1-5 items $ 7.00 each
6-11 items $ 4.95 each
12+ items (mixed) $ 4.95 each
12+ items (same item) order a case and save (below)

2 cans of XENIT Cleaner & Remover plus 2 FREE bonus cans of XENIT Foaming

Cleaner (4 cans total) for $19.95