BTEC Unit 7 Advertising Production - Comparing 3 adverts for a similar product

• Choose three adverts from the selection given here and delete the rest from the
PowerPoint.

• Use any or all of these suggestions to help you label the 3 adverts

• Label any technical features you recognise e.g.. Brand name, slogan, feature image,
tagline
• Label any connotations you can think of in the image – associations of colour, setting,
posture, technique, facial expression
• Label any denotations you see
• Label any Photoshop manipulation of the image that you can spot
• Comment on the overall colour scheme of the image and the mood it creates
• Comment on unusual camera angles or shot distances or unusual placement of text.
• Do you like the advert – why?
 The brand name, slogan and
tagline are all together in the top
corner, so you can see everything
you need to see, for purchasing the
The image takes up the product.
whole of the right side.
In this advert, she
gives a sense of being
cool and mysterious.

The picture takes up most of the right

side of the advert, so it gives you a clear
image of what product you will actually
be buying in the shop.
This advert is simple and different from most fragrance
adverts. This advert is just a picture of a bottle and cool,
calm colours, instead of having a picture of a bottle and
a picture of a person.

The bottle appears to

be on an invisible
shelf, or ‘floating’ like
a ghost, which links in
with the brand name.

The brand name and tagline are written

under the product because then you look at
the bottle then you see the brand name and
tagline which makes you remember things
quickly.
 The image is unusual as it looks
like 2 images of the same
person have merged together.
This gives the connotation that
it will transport into a dream
like state.

The bottle appears to be mysteriously ‘floating’

which is unusual, as it doesn’t fit the normal
conventions as the bottle doesn’t have a flat
bottom, it is rounded, so it doesn’t look like it
has been photographed on a shelf in a studio.