Product Talk on EMAMI

PRESENTED BY –
SAMPADA SATISH DESHMUKH
 HISTORY
•   Founder of EMAMI was Mr. R.S. Agarwal and
Mr. R.S. Goenka left their high profile jobs
with the Birla Group.
• They established EMAMI in 1974.
 
 PRODUCT PRODUCED BY EMAMI
• SKIN CARE
• TALCUM POWDER
• HERBAL PREPARATION CREAM
• HAIR OILS
• COLD AND COUGH REMEDIE
• TOILETRIES
• DENTRIFRICE
• TOILET SOAP
• HERBAL REMEDIES
• YOUNG & BEAUTY RANGE OF PRODUCTS
PRODUCT CATAGORIES
 EMAMI BRAND

HELTH CARE PERSONAL CARE

OTC PRODUCT SKIN CARE

AYURVEDIC MEDICINE ORAL CARE

HAIR CARE

TOILETRIES
 DEPTH OF PERSONAL CARE
HAIR OIL SKIN CARE ORAL CARE TOILTRIE
S
NAVRATAN OIL BORO PLUS SONACHANDI
PRICKLY HEAT AMRITPRASHA
POWDER

NAVRATAN FAIR & SONACHANDI

LITE HANDSOME CHYAWANPRASH
NAVRATAN BORO PLUS
EXTRA THANDA ANTISEPTIC
CREAM

BABY MALAI KESARI

MASSAGE OIL COLDCREAM
STRATAGIES OF EMAMI
PRODUCT LAUNCH BY COMPANY
 Competitors of EMAMI
• HUL
• Dabur
• Godrej Consumer
• Colgate
• Marico
• Gillette India
• P and G
• Jyothi Labs
BRANDING STRATGIES
 PACKAGING
Packaging is the science, art and technology of
enclosing or protecting products for distribution,
storage, sale, and use.
 PURPOSE OF PACKAGING

• Physical protection .
• Barrier protection
• Containment or agglomeration
• Information transmissions
• marketing
• Security
• Convenience
• Portion control
 LABELLING
• Labelling is any written, electronic, or graphic
communications on the packaging or on a
separate but associated label.
 Many types of symbols are nationally and
internationally standardized. Some of them are listed
below:-
THANK YOU….