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  • Article Review On A Study On Customer Preference and Satisfaction Towards Restaurants in Dindigul Town

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    The article reviews a study conducted by C.K. Muthukumaran and K. Binith Muthu Krishnan on customer preferences and satisfaction towards restaurants in Dindigul Town, India. The study examined customer awareness and consumption patterns in restaurants, opinions on services offered, and the relationship between personal factors and preferred items and levels of satisfaction. The authors are professors interested in marketing research.

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    Article Review on A Study on Customer Preference

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    The article reviews a study conducted by C.K. Muthukumaran and K. Binith Muthu Krishnan on customer preferences and satisfaction towards restaurants in Dindigul Town, India. The study examined customer awareness and consumption patterns in restaurants, opinions on services offered, and the relationship between personal factors and preferred items and levels of satisfaction. The authors are professors interested in marketing research.

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    25 views3 pages

    Article Review On A Study On Customer Preference and Satisfaction Towards Restaurants in Dindigul Town

    Uploaded by

    Anuj Sharma
    The article reviews a study conducted by C.K. Muthukumaran and K. Binith Muthu Krishnan on customer preferences and satisfaction towards restaurants in Dindigul Town, India. The study examined customer awareness and consumption patterns in restaurants, opinions on services offered, and the relationship between personal factors and preferred items and levels of satisfaction. The authors are professors interested in marketing research.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    Article Review on A Study on

    Customer Preference and


    satisfaction towards Restaurants In
    Dindigul Town
    By: C.K Muthukumaran & K. Binith Muthu Krishnan

    Source:
    International Journal Of Marketing and Trade Policy
    Vol.2, No. 1-2 (January-December,2010): 63-71

    Reviewed by: Vikas Sood (61)


    About Authors
    Prof C.K. Muthukumaran is HOD-MBA at Kuriniji
    College of Engineering and Technology.

    K. Binith Muthu Krishnan is an Asst. Professor at


    Kuriniji College of Engineering and Technology.

    Authors have keen interest in the field of Marketing


    Research.
    Summary
    Awareness and Consumption Pattern in Restaurants.

    Opinion on the Service Offered in Restaurants.

    Relation between Personal factors and Items preferred


    and level of satisfaction.

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