Potential target audience questionnaire

This questionnaire is in aid of educational purposes in the investigation

into target audiences; please circle as appropriate, thank you for your
time.

1. What’s your gender?

• Male

• female

2. How old are you?

• 15-17

• 18-21

• 21 and over

3. How often do you visit the cinema?

• Once a month

• More than once a month

• Once a week

• More than once a week

• Once a year

4. Do you enjoy watching films?

• Yes

• no

5. What is your favourite genre film?

• Thriller

• Comedy

• Action

• Horror

• Romantic comedy

6. What most attracts you to a film in regards the movie trailer?

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7. What would attract you most to a thriller genre movie trailer in regards
to speed/pace?

• Fast

• Medium

• slow

8. What would attract you most to a thriller genre movie trailer in regards
to lighting?

• Dark

• Light

• Medium

9. What would attract you most to a thriller genre movie trailer in regards
to music? (please circle 2)

• Fast music

• Slow music

• Medium paced music

• Deep music

• Light hearted music

• Spooky music

• Harsh toned music

10.Do you prefer slow or fast shots in a movie trailer?

• Slow

• Fast
11.What would be your main dislike when watching a movie trailer?

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