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Case Study: GE Countrywide
Case Study: GE Countrywide
GE Countrywide
GE countrywide was setup in India in 1994.
Currently it has 62 location throughout the country.
GE Countrywide pioneered the consumer loan revolution in India mainly in the
retail segment.
Through the retail loan the helps to retailer for gaining higher sales, generate
consumer loyalty and increase competitiveness.
GE Countrywide in one of the lending consumer finance company offer
Car finance
Consumer durable finance
Personal loans
And it also launched a new product line called home equity in2002.
They offer loans to the individuals, corporate and institutions through the simple
and convenient documentation process.
They provide auto loans with the 100 % loan facilities for one year to seven year
time period.
The home equity scheme is given on the basis of the property a person hold.
Personal loans have the fixed closed end lines of credit. Customers pay pre
decided monthly installment.
They provide close –ended loans for two wheeler and consumer durables through
a retail distribution network.
They also provide educational loans ,marriage loans & travel loan these all loans
comes in personal loan.
Conclusion :-
The company gives special privileges in the form of lower interest rates and faster
loan approval procedures for existing customers.
Thank you
Presented by:
Shravani
Anjali
Arti