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    This document appears to be a study report submitted by a student to their professor on factors affecting consumer buying behavior in the ready-to-eat food industry. The report is submitted by Shruthika Kanchan and addresses factors like convenience, taste, price, and nutrition that influence what consumers purchase from ready-to-eat food companies. The report was submitted in 2010 to Prof. Gowri Joshi at SIES College of Management Studies.

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    This document appears to be a study report submitted by a student to their professor on factors affecting consumer buying behavior in the ready-to-eat food industry. The report is submitted by Shruthika Kanchan and addresses factors like convenience, taste, price, and nutrition that influence what consumers purchase from ready-to-eat food companies. The report was submitted in 2010 to Prof. Gowri Joshi at SIES College of Management Studies.

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    Uploaded by

    lovishhhh
    This document appears to be a study report submitted by a student to their professor on factors affecting consumer buying behavior in the ready-to-eat food industry. The report is submitted by Shruthika Kanchan and addresses factors like convenience, taste, price, and nutrition that influence what consumers purchase from ready-to-eat food companies. The report was submitted in 2010 to Prof. Gowri Joshi at SIES College of Management Studies.

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    A Study on the factors
    affecting the consumer
    buying behavior of
    Ready-To-Eat Industry
    Submitted to: Prof Gowri Joshi
    Submitted by:
    Shruthika Kanchan
    Roll no 13
    MMS First Year
    SIES College of Management Studies.

    201
    0
    3/17/2010

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