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  • Suzlon 2

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    Sachin Dhiman
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    Suzlon should focus on business-to-business processes and target manufacturers of power. They should emphasize air power production, overcome negative perceptions of wind technology, and find new markets by reacting faster to trends, demands, and customer requirements. To promote their business, Suzlon should increase their budget as sales are decreasing. They should invest more in personal selling rather than advertising and make strong public relations efforts.

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    Suzlon2

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    Suzlon should focus on business-to-business processes and target manufacturers of power. They should emphasize air power production, overcome negative perceptions of wind technology, and find new markets by reacting faster to trends, demands, and customer requirements. To promote their business, Suzlon should increase their budget as sales are decreasing. They should invest more in personal selling rather than advertising and make strong public relations efforts.

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    21 views5 pages

    Suzlon 2

    Uploaded by

    Sachin Dhiman
    Suzlon should focus on business-to-business processes and target manufacturers of power. They should emphasize air power production, overcome negative perceptions of wind technology, and find new markets by reacting faster to trends, demands, and customer requirements. To promote their business, Suzlon should increase their budget as sales are decreasing. They should invest more in personal selling rather than advertising and make strong public relations efforts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 5

    Promotion Strategy

    • SUZLON should give emphasis on B2B process.


    • Target to selected manufacturer of power.
    • Give emphasis on air power production.
    • Overcome the negative impact of wind
    technology and find new market.
    • Should react faster according to change in
    trend and customer’s requirement as well as
    demand.
    Promotional Weapon
    • Advertising
    • Public Relation
    • Direct Sale
    • Sale Promotion
    Promotion Budget
    • Suzlon have to increase their budget as their
    sale is going down.
    • They should invest in personal selling rather
    than advertisement.
    • Make strong public relations.
    Promotion Budget
    Type of Name of How often Cost of each Total
    Promotion source
    Logo Brand Once at start up
    evelopment Promoters
    Newspaper Times of India Once in a week

    Sign Board Signtee Media Quarterly


    World Pvt. Ltd.
    Direct Mail Company 100 letter per
    Personnel quarter

    Direct Sale Company Once in a


    Personnel month
    Promotional Budget
    6 5.5

    5 4.5
    4.3
    4 3.5
    Amount(Rs.)

    3 2.5

    0
    Logo Newspaper Sign Board Direct Mail Direct Sale
    Development

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