LOVELY PROFESSIONAL UNIVERSITY

Term Paper
Lovely School of Management Department of Management
Name of the faculty member: Tabrez
Course No: MGT635 Course Title: Rural Marketing
Class: MBA Semester: IV Section: SP416
Batch:
Max. Marks: 15 Date of Allotment: 24/1/11 Date of Submission: 31/3/11

Objectives of
Academic Topic Term Paper Model
Activity
Analytical skills Submission:
With the help of Appendices (Data Table) Marks: Analysis of
given in Rural Marketing text book by opportunities and
Pradeep Kashyap & Siddharth Raut, refer issues: 5 Objectives: 5
to charts of Rural consumption Marketing strategies: 5
indicators, rural household size, rural Marketing Plan: 5
demographics, Rural consumer, FMCG and Financial projections: 3
consumer durables chart, media mix table and Implementation
and prepare a marketing plan(on and control:
the basis of data analysis) to launch a 2
product from the table of FMCG in your
native state , (from whichever state you
belong). Students are required
to make their
Marketing plan will cover current marketing independent judgment
situation, opportunities and issues, and analysis.
objectives, marketing strategies, action
program, financial projections, and Copy cases will be
implementation and control. assigned zero marks
in the term paper.
Students will submit a hand written
analysis.

Date:

Sig. of COD-F with date Sig. of Course Planner