Presented by:

Amit Depani
Roll No.: 10105
Batch: 2010-
2012
INTRODUCTION
 Videocon group emerges as a USD 2.5 Billion global
conglomerate.
 Started in 1984 as a branded manufacturer of consumer
durable.
 Ventured in contract manufacturing & oil in 1995.

 Largest manufacturers of Color Picture Tubes and Glass

shells forming the backbone of many Color Television
manufacturers around the world.
 Enjoy pre-eminent position in terms of sales & customer’s
satisfaction in many consumer products like TV, Washing
Machines, AC, Refrigerators, Microwaves etc.
 Videocon still maintain their growth even existence of large
competitors.
SEGMENTATION AND TARGETING
Segment Based on Social Class
 Plasma : Rich Class
 LCD : Upper middle class and rich class
 Slim : Middle class
 Flat : Middle and lower middle class
 Conventional:Lower economic class

Targeting
 Videocon is targeting on above segment as per
customers requirement they delivered.
POSITIONING
 Videocon’s POP are Good quality Pictures and good
sound.

 Videocon’s POD is the quality product with low cost.

 With strong backward integration Videocon can provide

the products with low cost.

Thus, Videocon is positioned itself as a reliable and

value for money product.
LEARNING
 As far as my learning is concern I have received a very
good experience to create a file or document which is
officially accepted all over. With new format and after
applying all shortcut keys which is beneficial for easily
completed the task.
 I have learnt many things out of these assignments as
how to work faster with using short cut keys and how to
create officially accepted document. I also learn from
doing assignment on Videocon Company and I learn
segmentation, Targeting and Positioning of company. So,
I learn marketing concept of “STP” of Videocon.