The Haunting in Connecticut movie poster analysis

The boy lying on the ceiling is wearing old-

By saying that the film is based on true fashioned clothes suggesting that he is from the
events, this makes it more appealing to the past. He is lying flat on the ceiling, which is unreal
audience. This is because it introduces a and suggests he doesn’t actually exist. As the boy
scare element in which the audience is on the ceiling in the main part of the poster, this
believe what they have seen has happened could be linked to the séance below and he is the
before and could possibly happen again, person who they have spiritually connected to. As
and to them. this is interaction to the supernatural this further
iterates the horror genre
“What if the only
explanation for what you
saw was unbelievable” is
the tagline for the film.
This helps add suspense The sepia tones of the
and makes the audience poster make it seem
question what it is that old fashioned. This is
the characters see in the because sepia is
film to get that usually seen in old,
explanation. It implies worn photographs.
that whatever they saw The black tones also
was ‘unbelievable’ even add to the dark,
if they did see it for real. mysteriousness of the
horror genre.

There is a family around

a table lit by candlelight,
holding hands, possibly
performing a séance. The cracks in the
This makes audience poster make it seem
curious as to what is like an old, crumpled
going on. The table is set photograph, hence
far back in the poster, as the sepia tones. The
if the audience is spying fact that it is made to
on them from a look like a
distance. The family can photograph, helps
be seen by the audience capture it as a single
as integral to the film. point in time, ant that
this moment is very
important.

The simple font keeps within simplistic style of poster. The word
“Haunting” is bigger to add emphasis and capture the reader’s
attention. The word ‘haunting creates a sense of fear clearly
showing it is in the horror genre.